Preview

Mcluhan

Best Essays
Open Document
Open Document
1755 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcluhan
To critically assess the impact of, what Marshall McLuhan refers to as, ‘electronic cultures’ on contemporary social life, it is necessary to first understand what McLuhan means by, ‘electronic cultures’.
McLuhan was a Canadian, professor of English who extensively researched and wrote about the impact of media on society and man. McLuhan believed that to determine the impact of communication on social change the medium required analysis, not the content. He coined the phrase ‘the medium is the message’ that is, it is not the explicit message that has the greatest impact. It is the medium; the medium creates the level of human participation or action, independently of the overt message. Therefore, it is each different medium or method of sending and receiving information that defines the culture.
The first is oral culture; communication is transmitted via sound, such as speech and language that requires face-to-face social interaction. The second is writing and printing culture; information is transmitted and received using written and printed word. It is highly visual. The electronic culture is the third (Macionis & Plummer, 2010, p. 764, McLuhan, 1995); it is today 's period. A majority of information is transmitted and received by means of electronic mediums. When the medium or the way we receive information changes so does the way the brain receives it and process it. The transition from verbal to printed text, changed not only how we process information internally but it also altered the need for two people to have face-to-face communication, information is received visually instead of auditory, and it was no longer a social activity, it became a solitary activity (McLuhan, 1995).
The medium we use ‘reinvents’ our consciousness (McLuhan, 1995) and changes our social lives (Macionis & Plummer, 2010, p. 764). This suggests the method or tool used changes individuals’ awareness and the way that an individual receives and regards their information,



References: Bargh, J., & McKenna, K. (2004). The Internet and Social Life. Annual review of Psychology, 55, 573-590. Fischer, C Thompson, J/United States Census Bureau. ( 2013, September 5). U.S. and World Population Clock. Retrieved August 8, 2013, from http://www.census.gov/popclock/ Katz, J., Rice, R., & Aspden, P Macionis, J. J., & Plummer, K. (2010). Communications and the new media. Sociology (5th ed., pp. 764). Essex, England: Pearsons Education, Inc. Matei, S., & Ball-Rokeach, S Meyrowitz, J. (1985). No Sense of Place : The Impact of Electronic Media on Social Behaviour. New York: Oxford University Press, 5-9, 130-133. McMahon, P. (2001). Technology and Globalisation: An Overview. Prometheus, 19(3), 211-213 McLuhan, M Nairne, J. (2009). Psychology (5th ed.). Belmont, Canada: Thomson Wadsworth, 197-199. Galli, S/International Telecommunications Union (2013). ICT Statistics homepage. Retrieved August 29, 2013, from http://www.itu.int/en/ITU-D/Statistics/Pages/default. Steger, M

You May Also Find These Documents Helpful

  • Better Essays

    From popup windows, chat rooms, blog posts, and links to follow to obtain more details – seemingly offering more but leaving the reader with less. Carr elaborates on this point by making the comparison of a deep sea scuba diver who emerges himself into the ocean to observe the beauty of nature, as he previously engaged in research in the library, walking up and down the aisles, hunting down the appropriate materials to dive into. Now, with the birth of the Internet, the hunting has become more like surveying the scenery. No longer submerged deep within the ocean as Carr states, “Now I zip along the surface like a guy on a jet ski” (Carr, 2008). Carr explains it is no longer necessary to comb through shelves of books but to simply access what is needed and jump from link to link. Similar to a rock skipping across a pond, the internet allows the consumer to skim through seemingly endless amounts of information. This convenience however, comes with a price. Marshall McLuhan, media theorist points out that media is responsible for shaping our thoughts, minds, and ability to process details (Carr, 2008). Carr illustrates McLuhan’s point effectively throughout his piece with descriptive examples and elaborates how the Internet has weakened our ability to…

    • 1194 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    In this article there are several examples of how the use of the web, as well other types or media, such as IM, FB and Instagram have changed the way people thinks. One example is a person who says “Texting and IMing my friends gives me a constant feeling of comfort,” a University of Maryland student wrote after being asked to refrain from using electronic media for a day. “When I did not have those two luxuries, I felt quite alone and secluded from my life.” (Greenblatt, 2010)…

    • 288 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Our Future Selves Analysis

    • 1554 Words
    • 7 Pages

    In the essay “Our Future Selves,” by Eric Schmitz and Jared Cohen, the authors focus solely on how technology has had an optimistic impact on our lives and society. Similarly, the more technology advances are available the more effective, productive, and creative an individual will become, therefore, making an individual feel more connected and equal. However, in his essay “The Loneliness of the Interconnected,” Charles Seife introduces and proposes an opposing view. Seife believes that the more technology offers us, the more isolated we become towards our surroundings. Due to the abusive use of technology, we have become isolated to reality, to opposing views, but most of all towards verbal communication. Thus, although these two essays demonstrate distinctive views on technology, they share three common views: Technology is creating equality, optimism, and simplicity.…

    • 1554 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Digital Nation Analysis

    • 738 Words
    • 3 Pages

    In the Frontline video titled Digital Nation, Rachel Dretzin and Douglas Rushkoff explored the impact of digital media on today’s society. In the video they cover everything from it’s impact on the brain, to it’s impact on students, to it’s impact on the military. Nothing is spared in this investigation on the effect of digital media, and growing up in a wired world. However the main thing I managed to take away from this film was it has had a dramatic effect on human abilities and communication, which I will be discussing in the following paragraphs.…

    • 738 Words
    • 3 Pages
    Good Essays
  • Good Essays

    This brief has been prepared following the publication of a recent article by Ben Grubb, reiterating to…

    • 678 Words
    • 3 Pages
    Good Essays
  • Good Essays

    John Thompson explains that the advent of modernity has completely changed numerous aspects such as political, coercive, and symbolic power. This was even more significant in the changes that took place in Europe throughout the centuries. Symbolic power is a concept that he developed from Pierre Bourdieu’s work who discussed this numerous times previously. Thompson differentiates symbolic power from other power dimensions which are the military’s or law coercive power, the governments political power, and the corporations’ economic power. The coercive power works by using threats and force whereas the political power works by co-ordination or the constant regulation of groups or individuals.…

    • 910 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marshall McLuhan states in The Medium is the Massage that "all media work us over completely." (McLuhan, 26) Society is at the constant mercy of the media it utilizes. Media surrounds us to the point that no household in America can been seen without at least one medium. Media have become so integrated in life that people do not even realize or acknowledge their existence in the world around us. It has come to the point that people are blissfully unaware of the role of media and its influence on their world. A single medium holds the power to either help or hinder the person utilizing it. The utilization of the correct medium holds possibilities for wonderful success, while the wrong medium can lead directly to disaster. However, the common person would…

    • 678 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Zombies and the media

    • 2951 Words
    • 8 Pages

    Media is the connection between people, the bridge that links us all together, through whatever means that may be. Media is all around us, affecting us in different ways day in and day out. After reading Marshall McLuhan’s Medium is the Massage it is evident that media has influence in our everyday life from the second we wake up to when we go to bed. Through newspapers, and television shows, to simple text messages, information is constantly being transferred. It drives our society and is essential for our advanced network to function.…

    • 2951 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Internet Sexual Addiction

    • 4923 Words
    • 20 Pages

    Joinson, A. (1998). Causes and implications of disinhibited behavior on the Internet. In J. Gackenback (Ed.), Psychology and the Internet: Intrapersonal, Interpersonal, and Transpersonal Implications. Pp.43-60. New York: Academic Press.…

    • 4923 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Henry Jenkins’ theories of media and cultural convergence perhaps best highlight the shift in the sort of ‘digital renaissance’ that is taking place. In his “Convergence? I Diverge,” Jenkins explains:…

    • 1864 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Rapid Growth In Australia

    • 1231 Words
    • 5 Pages

    The media are systems or technology that assist and promote human communication (O’Shaughnessy & Stadler,2008). The media uses industrialized technology to produce messages that are to be relayed between people. Most media forms are designed to reach large audiences, when this is the case they are termed ‘mass media’. There are five main factors that determine…

    • 1231 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Feigenbaum, Eric . "The Effects of Modern Technology on Social Interaction." n. page. Web. 1 Apr. 2012.…

    • 772 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Effects of Mass Media

    • 877 Words
    • 4 Pages

    “The historical development of media and communication can be traced through several overlapping phases or eras in which newer forms of technology disrupted and modified older forms--a process that many academics, critics and media professionals call convergence” (Campbell, Martin, & Fabos, 2012). During the last century, the methods of communication have evolved from oral to digital. Each new media and communication development has influenced how Americans live and represent themselves. An American’s everyday life is defined by what he or she hears, sees, or reads.…

    • 877 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    "Social Networks Are Making People Less Social." - Technorati Technology. N.p., 20 May 2011. Web. 10 Dec. 2012.…

    • 1774 Words
    • 8 Pages
    Powerful Essays