Mcom-C100 Quiz 1
Quiz 1 MCOM
1. The television program Survivor is an example of a: X message
2. Which of these is an example of negative feedback? X talk radio host hanging up on a caller.
3. The mass communication audience is large, heterogeneous and X all of these
4. Which of the following is true of traditional mass communication organizations? X All of these.
5. AOL's merger with Time Warner is an example of: x corporate convergence
6. Which of the following has increased the mobility of the mass media?
X all of these
7. Trust in the media is considered:
X credibility
8. Consequences of relying on the mass media for interpretation include: X all of these
9. Which of the following media is/are devoted primarily to entertainment? X motion pictures
10. Which of the following is an example of using the media to perform the withdrawal function?
X reading a newspaper so people will leave you alone
11. A society depending upon the spoken word is called a(n) _______ culture.
X oral
12. Johann Gutenberg is credited with developing a printing system using:
X moveable metal type
13. The first medium to use digital communication was:
X telegraph
14. To permanently store a photographic image:
X both of these
15. Digital technology is best described as:
X a system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones
16. Because of the digital revolution, x all of these
17. Which of the following is a characteristic of mobile media? X all of the these
18. The first tool for social media was the x telephone
19. In the mid-2000s, easy-to-use software programs made it easy to upload content to the Internet. This encouraged the growth of:
X all of these
20. A common language enabling computers to communicate with one another is called a(n):
X protocol 21. Spam is: X the cyber equivalent of junk mail
1. The television program Survivor is an example of a: X message
2. Which of these is an example of negative feedback? X talk radio host hanging up on a caller.
3. The mass communication audience is large, heterogeneous and X all of these
4. Which of the following is true of traditional mass communication organizations? X All of these.
5. AOL's merger with Time Warner is an example of: x corporate convergence
6. Which of the following has increased the mobility of the mass media?
X all of these
7. Trust in the media is considered:
X credibility
8. Consequences of relying on the mass media for interpretation include: X all of these
9. Which of the following media is/are devoted primarily to entertainment? X motion pictures
10. Which of the following is an example of using the media to perform the withdrawal function?
X reading a newspaper so people will leave you alone
11. A society depending upon the spoken word is called a(n) _______ culture.
X oral
12. Johann Gutenberg is credited with developing a printing system using:
X moveable metal type
13. The first medium to use digital communication was:
X telegraph
14. To permanently store a photographic image:
X both of these
15. Digital technology is best described as:
X a system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones
16. Because of the digital revolution, x all of these
17. Which of the following is a characteristic of mobile media? X all of the these
18. The first tool for social media was the x telephone
19. In the mid-2000s, easy-to-use software programs made it easy to upload content to the Internet. This encouraged the growth of:
X all of these
20. A common language enabling computers to communicate with one another is called a(n):
X protocol 21. Spam is: X the cyber equivalent of junk mail