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Medi Budd Case Study Answers

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Medi Budd Case Study Answers
MediBuddy
1. Company Name And New Product Or Service Description
MediBuddy is a device similar to the forehead thermometer sold by Braun, but is much more advanced. This device is swiped across the forehead similar to the thermometer, but takes more readings than just the temperature. Using advance technology, it reads things such as heart rate, blood pressure, and temperature. It uses these readings to determine if the “patient” needs to take an over-the-counter medication or if they should go to a doctor or hospital. It will make the decision in 30-45 seconds. The device will display the decision on a lighted display as well as read it out for those who are deaf, hard-of-hearing, blind, low-vision, or elderly.
2. Survey
1. Why did you purchase
…show more content…
On a scale of 1-10 how would you rate the usefulness of this product? (1 being least useful and 10 being extremely useful)
1 2 3 4 5 6 7 8 9 10

11. On a scale of 1-10 how likely are you to recommend this product to a friend?
1 2 3 4 5 6 7 8 9 10

12. On a scale of 1-10 rate your satisfaction of this product
1 2 3 4 5 6 7 8 9 10

3. Survey Feedback After conducting a few surveys and collecting feedback, there are a few modifications that need to be made. One of the things that the feedback stated repeatedly is that the price of $100 is too much for this product. This can be fixed by lowering the cost gradually to $50. Those providing feedback also expressed concern that this product could be used to avoid going to the doctor or seeking other medical advice from those who are qualified. One thing that could help is having this device connecting online to network and alerting a doctor or hospital depending on the readout. A future addition that should be added based upon feedback would be a voice readout of the information collected. Also needed is a way to save that information to a computer so a doctor is able to review and compare the information to the current stats. These additions could help people to receive the medical care that they

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