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Media and Masculinity

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Media and Masculinity
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ABSTRAK

Diah Kusumawati, S2204005. 2006. Konstruksi Maskulinitas Pada Media
(Studi Analisis Wacana Pada Majalah Laki-laki “For Him Magazine”). Tesis :
Program Pascasarjana Universitas Sebelas Maret Surakarta.
Penelitian ini bertujuan untuk memahami dan mendeskripsikan: (1) Konstruksi maskulinitas pada majalah laki-laki gaya hidup FHM. Tujuan tersebut dilengkapi dengan penjelasan realitas sosial yang melatarbelakangi hadirnya majalah laki-laki FHM (global dan lokal/Indonesia); (2) Konstruksi maskulinitas pembaca terkait dengan maskulinitas FHM.
Penelitian ini menggunakan paradigma konstruktivis dengan kajian teoretis pada teori konstruksi sosial atas realitas (termasuk juga teori interaksionisme simbolik, dramaturgi dan semiotika), teori media massa dan konstruksi sosial, audiens dan pengkonstruksian makna, majalah laki-laki, dan teori-teori maskulinitas (jender).
Penelitian dilakukan dengan menggunakan pendekatan kualitatif dengan menggunakan sasaran studi majalah FHM, pembaca FHM di kota Solo dan
Yogya, reviu media (akses internet) serta buku-buku literatur. Reviu media serta buku-buku literatur tersebut dikaitkan dengan realitas sosial yang melatarbelakangi hadirnya majalah laki-laki gaya hidup secara umum di mana FHM merupakan salah satu diantaranya. Teknik sampling yang digunakan untuk studi majalah dan pembaca adalah purposive sampling. Untuk majalah, dilakukan dengan menggunakan teknik maximum variation terhadap rubrik-rubrik tetap yang menghadirkan maskulinitas yang kontradiktif dengan maskulinitas tradisional. Terbitan yang diperiksa adalah FHM edisi perdana (September 2003) s/d April 06. Hal ini dilakukan agar memperoleh gambaran variasi konstruksi maskulinitas yang secara konsisten disampaikan majalah melalui seluruh terbitannya. Setelah menemukan variasi maskulinitas tersebut peneliti membagi rubrik-rubrik tetap yang dimaksudkan ke dalam area-area maskulinitas yang mewakili mereka. Dalam masing-masing rubrik tetap,

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