Media Convergence Worksheet
Write brief 250- to 300-word answers to each of the following:
1. What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Honestly from my point of view I was never aware of the phrase “convergence” until I was enrolled in my current HUM 176 class. Convergence is generally classified as the transmission and compatibility of various digital compositions such as music, radio, videos, pictures and data through an array of electronic devices which include mobile phones, television, computers, and gaming consoles. Along with this, convergence in a technological form can be acknowledged as the compatibility of data …show more content…
According to the reading, Modern Media convergence has broadened in such a way that the simple merging of newer and older forms could exist. Furthermore, technological convergence has influenced the everyday life by impacting telecommunication. A good example of this would be categorized as “triple play.” In saying this many people access the internet by using a DSL line that uses a particular IP address and allows an assortment of options such as Internet TV whether it is free or on demand, voice telephone options such as Skype and other simple internet services which include Facebook and Windows Live Messenger. These services allow an individual to have free audio and calls between users. I believe that our technology has an extreme affect on everyday life, most of us would not …show more content…
What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence in regards to businesses is define as “companies across the business spectrum from media to telecommunications to technology who have merged or formed strategic alliances in order to develop new business models that can profit from the growing consumer expectation for “on demand” content” (www.Britannica.com). Studies have shown that in the rapidly developing world of convergence technology, content, and dispensing are accumulating at a speed that has never been seen before. Consumers are now more educated on modern technology and its distribution platforms and have actively decided to engage with media and advertising in new ways. Convergence definitely has the ability to fundamentally recreate today’s business maps, fueling a shift towards consumers that connects them on this social revolution. It has been proven that if a business continues to embrace the idea of media convergence that there is a wealth of opportunities that would be available to them. With saying this small businesses have the ability to market globally thanks to the World Wide Web site. As the technological developments make convergence possible the media companies see this as a good opportunity for businesses to combine companies. One of the most evolving examples of convergence of corporate ownership happened in 2000 when Time Warner and AOL decided to merge. To be