The media can easily change opinions of the American public just by choosing what it tells them. This is because the media plays an important role in policy making in America.
Policy does not magically happen. There are many steps to policy making process. The media is deeply involved in each of these policy steps.
The media report things to the public daily, bringing issues to the forefront of the Americans conscious and to the conscious of Congress. This is crucial because when the media begins reporting on the issues of importance to Americans, people and policy makers tend to start listening.
When policy makers decided what to do about certain issue, the media role is very important