Media Role in Everyday Life
Analyse the following quote:
“ it is because the media are central to our everyday lives that we must study them... as social and cultural as well as political and economic dimensions of the modern world.” (Roger Silverstone, Why Study the Media? 1999.)
criteria understand respond to question construct logical argument key terms/concepts used accurately provide relevant examples where required
Reading 1.1 Why Media Studies is Worthwhile: Bazalgette
'Media studies is controversial because it is still new and because it deals with things that are not only continuing to change but are also the focus of many anxieties. '2000:5
'Newspapers, film, radio, television and, increasingly, computer software and communications networks are generally considered to be immensely popular in ways that are not fully understood and about which there is little consensus. They are consequently blamed for all kinds of social ills, political problems and cultural degeneracy. Each of these media has also, in its time, been seen as the harbinger of apocalyptic change – for better as well as for worse. But because the oldest of them – the mass circulation press – has only been in existence for little more than a century, the process of change has been too fast for anyone to arrive at definitive conclusions about what its social, political and cultural effects really are.
'As much as everyone likes to think they rebel against their parents and teachers, and keep up to date with new ideas and technologies, we are all substantially formed through the frameworks of ideas and thought of earlier generations, and we all find change difficult.'
'Change almost always provokes strong feelings: excitement, anxiety, tension, fear, anger. The media, conspicuous and changing objects in a world that is itself changing, are a particularly public focus for these kinds of emotion and argument. There is therefore much disagreement about how the media should be understood, regulated and
“ it is because the media are central to our everyday lives that we must study them... as social and cultural as well as political and economic dimensions of the modern world.” (Roger Silverstone, Why Study the Media? 1999.)
criteria understand respond to question construct logical argument key terms/concepts used accurately provide relevant examples where required
Reading 1.1 Why Media Studies is Worthwhile: Bazalgette
'Media studies is controversial because it is still new and because it deals with things that are not only continuing to change but are also the focus of many anxieties. '2000:5
'Newspapers, film, radio, television and, increasingly, computer software and communications networks are generally considered to be immensely popular in ways that are not fully understood and about which there is little consensus. They are consequently blamed for all kinds of social ills, political problems and cultural degeneracy. Each of these media has also, in its time, been seen as the harbinger of apocalyptic change – for better as well as for worse. But because the oldest of them – the mass circulation press – has only been in existence for little more than a century, the process of change has been too fast for anyone to arrive at definitive conclusions about what its social, political and cultural effects really are.
'As much as everyone likes to think they rebel against their parents and teachers, and keep up to date with new ideas and technologies, we are all substantially formed through the frameworks of ideas and thought of earlier generations, and we all find change difficult.'
'Change almost always provokes strong feelings: excitement, anxiety, tension, fear, anger. The media, conspicuous and changing objects in a world that is itself changing, are a particularly public focus for these kinds of emotion and argument. There is therefore much disagreement about how the media should be understood, regulated and