Reporting on the minority ethnics groups and on the indigenous people has been an ongoing issue since ages. The whole aspect of ‘reporting the indigenous’ has been a much discussed and debatable subject. Along with the race reporting system, comes the power, role and responsibilities of the media. There are also several guidelines like the Media Entertainment Arts and Alliance, Australian Journalist’s Association and The National Union of Journalists code of ethics among others to which journalist have to ethically abide by. The indigenous people are natives that have always been in the country. They are different in culture, race and religion. They represent the minority of the ‘society’ and are fewer in numbers as compared to the major ones. They are distinguished through their way of living, dressing, talking and color. Examples of certain indigenous people are the Aborigines in Australia and the blacks in the American and African countries (Schaefer, Racial and Ethnic Groups, 1993). Journalism`s “fourth estate” function has a privileged position in the public sphere and the setting of guidelines is very often a divisive one. This statement will discuss about the responsibilities of the media when comes to report on indigenous issues and will be explained in the following paragraphs.
Media has an important responsibility when it comes to report on Indigenous issues or minority ethnic groups. This is the case because the world we live in is sensitive to racism and whenever there is a problem or big issue, the