Meiji
General Mills, Inc. (foreign company) – Häagen-Dazs (brand) in Japanese market
Task 1: Introduction of General Mills, Inc.’s Häagen-Dazs and reasons for choice
Process the information to support statement about choice
Brand Profile: Häagen-Dazs
Häagen-Dazs is the world’s number one ice cream brand and belongs to the food producing and distributing company of General Mills, Inc.. Häagen-Dazs is considered a super-premium ice cream brand with great taste by its mother company, which is enjoyed by consumers at home or in the company owned upscale shops in over 80 countries. (Annual report)
When considering net sales, Häagen-Dazs is a fast growing company, up to 16 percent in
2012, and is especially strong on the Chinese Market, which is the largest international market for Häagen-Dazs ice cream, with a sales growth rate of 30% percent and 50 newly opened shops and another 50 planned for the year 2013, which provide a wide variety of exciting ice cream offerings. This is partly due to a rising growth of ice cream on the world market and provides great opportunities for brands such as Häagen-Dazs. (Annual report)
The newly introduced Häagen-Dazs Secret Sensations ice cream cups with liquid centers contributed to six percent sales growth for Häagen-Dazs in the European market. (Annual
Report)
Häagen-Dazs is famous for their luxury, stylish and taste ice creams. They are focusing to sell their product to a young and stylish audience that are willing to pay a higher price for high quality ice cream. Häagen-Daz are trying to rise their brand awareness as a exclusive and high-end brand, throughout different marketing approaches. One way to retain this luxury images was to design the “Häagen-Dazs ice Cream Moon Cake”. The cake is the ultimate luxury handmade ice cream and are only for sail in Paris and the United Kingdom. The price for the cake is 50 dollars and that's includes a butler that is delivering it to your home. The next step for
Task 1: Introduction of General Mills, Inc.’s Häagen-Dazs and reasons for choice
Process the information to support statement about choice
Brand Profile: Häagen-Dazs
Häagen-Dazs is the world’s number one ice cream brand and belongs to the food producing and distributing company of General Mills, Inc.. Häagen-Dazs is considered a super-premium ice cream brand with great taste by its mother company, which is enjoyed by consumers at home or in the company owned upscale shops in over 80 countries. (Annual report)
When considering net sales, Häagen-Dazs is a fast growing company, up to 16 percent in
2012, and is especially strong on the Chinese Market, which is the largest international market for Häagen-Dazs ice cream, with a sales growth rate of 30% percent and 50 newly opened shops and another 50 planned for the year 2013, which provide a wide variety of exciting ice cream offerings. This is partly due to a rising growth of ice cream on the world market and provides great opportunities for brands such as Häagen-Dazs. (Annual report)
The newly introduced Häagen-Dazs Secret Sensations ice cream cups with liquid centers contributed to six percent sales growth for Häagen-Dazs in the European market. (Annual
Report)
Häagen-Dazs is famous for their luxury, stylish and taste ice creams. They are focusing to sell their product to a young and stylish audience that are willing to pay a higher price for high quality ice cream. Häagen-Daz are trying to rise their brand awareness as a exclusive and high-end brand, throughout different marketing approaches. One way to retain this luxury images was to design the “Häagen-Dazs ice Cream Moon Cake”. The cake is the ultimate luxury handmade ice cream and are only for sail in Paris and the United Kingdom. The price for the cake is 50 dollars and that's includes a butler that is delivering it to your home. The next step for