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Men's Women Craig Analysis

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Men's Women Craig Analysis
In regards to the article, "Men's Men and Women's Women",Craig explains to the reader how advertisements and commercials use gender roles,in order to attract the gender audience they desire. Therefore, he demonstrates that there is four categories that identify these types of audiences. For instance, there is men's women this category targets men attracted by women, men's men's are influenced by mens their selves, women's women are women who influence one another, and women's men are men who attract women. As Craig mentioned in his article, "The ads carefully crafted bundles of images,frequently designed to associate the product with feelings of pleasure stemming from deep-seated fantasies and anxieties." For that reason, advertisers manipulate
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