Mercedes Benz Research
Mercedes-Benz Mercedes-Benz 1
Mercedes-Benz 2
Overview
Mercedes-Benz is a German automotive company that dates back to the early 1900’s. In 1901, Karl Benz started the Mercedes-Benz company. Though he had previously built his first automobile in 1886, The Mercedes-Benz brand was not established till 1901. In the first year of the company’s existence, Karl Benz released his first Mercedes. The European market did not gravitate to the idea, thus it had very little success. With limited success, Karl Benz decided to merge with Daimler to help develop a better automobile. In 1926, they released the Mercedes-Benzida brand name. In 1958, Mercedes-Benz made a deal with the Studebaker-Packard Corporation to distribute the cars in the United States. In 1963, the Studebaker-Packard Corporation failed and most dealerships converted over to Mercedes-Benz.
Mercedes-Benz 3 Though Germany is the birthplace of Mercedes-Benz, the vehicles are manufactured or assembled all over the world, in such countries as Canada, Mexico, China, India, South Africa, United Kingdom, Thailand, Brazil and the United States, just to name a few. There are some countries that fully manufacture the vehicles completely from locally built parts. Mexico, United Kingdom and the United States are such countries. Other countries, such as India, Brazil, South Korea and Vietnam specialize in building commercial vehicles, while other countries specialize in sport utility, luxury and high performance. Still, with manufacturing and assembling been done in many different parts of the world, Mercedes-Benz continues to be a leader in the automotive industry. Being that Mercedes-Benz is global, there are different types of market and legal systems that must be taken into consideration when determining where
Mercedes-Benz 2
Overview
Mercedes-Benz is a German automotive company that dates back to the early 1900’s. In 1901, Karl Benz started the Mercedes-Benz company. Though he had previously built his first automobile in 1886, The Mercedes-Benz brand was not established till 1901. In the first year of the company’s existence, Karl Benz released his first Mercedes. The European market did not gravitate to the idea, thus it had very little success. With limited success, Karl Benz decided to merge with Daimler to help develop a better automobile. In 1926, they released the Mercedes-Benzida brand name. In 1958, Mercedes-Benz made a deal with the Studebaker-Packard Corporation to distribute the cars in the United States. In 1963, the Studebaker-Packard Corporation failed and most dealerships converted over to Mercedes-Benz.
Mercedes-Benz 3 Though Germany is the birthplace of Mercedes-Benz, the vehicles are manufactured or assembled all over the world, in such countries as Canada, Mexico, China, India, South Africa, United Kingdom, Thailand, Brazil and the United States, just to name a few. There are some countries that fully manufacture the vehicles completely from locally built parts. Mexico, United Kingdom and the United States are such countries. Other countries, such as India, Brazil, South Korea and Vietnam specialize in building commercial vehicles, while other countries specialize in sport utility, luxury and high performance. Still, with manufacturing and assembling been done in many different parts of the world, Mercedes-Benz continues to be a leader in the automotive industry. Being that Mercedes-Benz is global, there are different types of market and legal systems that must be taken into consideration when determining where
References: Social Responsibility (2010). Retrieved from www.ar2010.daimler.com/cms/en/sustainability/social-responsibility Why Have a Code of Conduct (2009). Retrieved from www.ethics.org/resource/why-have-code-conduct.htm.