The process of transferring or carrying over an aspect of one object to another.
**Must be similar characteristics in each object to be effective
Metaphorical rhetorical analysis combines a variety of components from other styles of criticism we have studied. It begins by using the Tenor (The topic being explained) and the vehicle (The mechanism through which we view the topic) to identify the metaphors found in the artifact. Much like cluster criticism, you use the metaphors to identify common themes in the artifact, as well as the rhetors terministic lens. You can then use those themes to identify ideologies within the artifact, which makes this method directly compatible with ideological criticism as well.
• Metaphors are how we compose …show more content…
• Who are they appealing to?
• What metaphors are they trying to contradict or marginalize?
• What imagery stands out? Ideas, tones, or concepts? Attitudes?
• How do metaphors relate to the context?
4) Create questions and hypotheses
Questions to Ask During Analysis:
• How does metaphor XXXX interact with narrative YYYY or idea ZZZZ?
• What is the rhetor trying to convey with the use of these metaphors?
• How do these metaphors function in relation to other ideas and concepts?
• Do these metaphors represent a particular ideology or terministic screen?
Writing it up
• Introduction/research question
• Artifact description and justification
• Description of methodology
• Analysis
• What the analysis teaches us/implications about dominant ideologies, audiences, and metaphors and how the artifact reflects those relationships
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