Methodology
How could Meizu enhance their competitiveness in young Danish smartphone market?
1.0 Introduction
The Chinese mobile phone manufacturer Meizu has planned to enter the Danish smartphone market. As a new brand entering the unknown market, Meizu needs to react to competitiveness pressure and severe challenges from many famous mobile phone brands which also sell well like Apple, Samsung, and Nokia, etc. These companies have great influences on young Danish smart phone market and they have big shares in the market, too. Facing such powerful competitors, how to let the Meizu become more competitive in the young Danish market? As a result, they must understand the strengths and weaknesses of their competitors so that they can improve their product and hold the market shares.
The majority of young people like following fashion and they have their own personality. Young people pursue famous brands and then, they may focus on functions and appearances. Thus, a good brand is the biggest attraction of potential customers. Meanwhile, as the new brand enters a new market, young Danes are unfamiliar with Meizu, so they need to build their brand image to attract young people and arouse their curiosity of Meizu. If Meizu company wants to become popular and competitive in the new market, they need to know the demands of young people and which product characteristics are essential. Once their products satisfied the need of young people with a reasonable price, they will be more competitiveness in the smartphone market.
It is important for Meizu Company to analyze their superiorities and shortages. If Meizu wants to enhance their competitiveness, they need to let more young Danish know their brand and their superiority.
2.0 Problem statement
The main problem statement of Meizu is how they can enhance their competitiveness in young Danish smartphone market? They also can get more information and details from the Danes’ smartphone market through some sub-problems. There
1.0 Introduction
The Chinese mobile phone manufacturer Meizu has planned to enter the Danish smartphone market. As a new brand entering the unknown market, Meizu needs to react to competitiveness pressure and severe challenges from many famous mobile phone brands which also sell well like Apple, Samsung, and Nokia, etc. These companies have great influences on young Danish smart phone market and they have big shares in the market, too. Facing such powerful competitors, how to let the Meizu become more competitive in the young Danish market? As a result, they must understand the strengths and weaknesses of their competitors so that they can improve their product and hold the market shares.
The majority of young people like following fashion and they have their own personality. Young people pursue famous brands and then, they may focus on functions and appearances. Thus, a good brand is the biggest attraction of potential customers. Meanwhile, as the new brand enters a new market, young Danes are unfamiliar with Meizu, so they need to build their brand image to attract young people and arouse their curiosity of Meizu. If Meizu company wants to become popular and competitive in the new market, they need to know the demands of young people and which product characteristics are essential. Once their products satisfied the need of young people with a reasonable price, they will be more competitiveness in the smartphone market.
It is important for Meizu Company to analyze their superiorities and shortages. If Meizu wants to enhance their competitiveness, they need to let more young Danish know their brand and their superiority.
2.0 Problem statement
The main problem statement of Meizu is how they can enhance their competitiveness in young Danish smartphone market? They also can get more information and details from the Danes’ smartphone market through some sub-problems. There