Preview

The Swot Analysis of the North Face

Better Essays
Open Document
Open Document
1279 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Swot Analysis of the North Face
| Strengths 1. An international brand sensation. 2. Particular brand culture 3. With leading technology development ability and also well product quality 4. Marketing both online and offline | Weakness 1. The market started late in China 2. With high features of specialty of the products 3. High products price 4. Weakness on the level of marketing of channel manager | Opportunities 1. The enterprise expand with high growth rate in China (50%) 2. The increasing of Chinese purchasing power and brand awareness 3. The increasing needed of functional and personable products | Matching 1. Strength the brand awareness 2. Develop new functional products which are more suitable for Chinese market 3. Hold promotion activity both on online and offline and quickly seize the market share in China | Converting 1. Step up development efforts in second-tier city, make strategic layout 2. Develop wider adaptability products that fit in China 3. Strengthen channel manager’s marketing skill | Treats 1. The competition of other outdoors brand 2. Sham products and illegally bidding 3. With a high cost on traditional marketing costs in China | Minimizing 1. Having a better business cooperation with domestic agency, build complete commercial contract 2. Reducing developing cost and cut down development time, reducing intermediate expenditures 3. Increasing ‘relationship marketing’ between outlet store and online store | Avoiding 1. Keep the market share in first-tier cities, avoiding lose living space in first-tier cities 2. Avoid blind pricing, keep high brand quality 3. Focus on outdoors products, avoid losing core customer |

Strength

As previous said, the North Face, Inc. is a well-known outdoor product company. In the China, it is the second-best selling outdoor product, just behind the Columbia. Hence, the first strength that the North Face has is popularity. In outdoor product in China, or we can say in

You May Also Find These Documents Helpful

  • Good Essays

    Business371 Marketingplan

    • 6267 Words
    • 182 Pages

    10 Marketing Objectives………………………………………………………………………… .11 Target Market ………………………………………………………………………………… .11 Marketing Mix…………………………………………………………………………………12 Product………………………………………………………………………………… .12 Price…………………………………………………………………………………….. 13 Place………………………………………………………………………………….…

    • 6267 Words
    • 182 Pages
    Good Essays
  • Good Essays

    Str-581 Week 4

    • 1400 Words
    • 6 Pages

    Cost-effective means of efficient access to selected channels and markets; strong customer loyalty or dependence; strong company image…

    • 1400 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    provide brand appropriate product to customers and it can also improve its in-stock position and…

    • 2519 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Fourthly, we need to train some salesmen to know more about Chinese culture. Knowledge is a key success point in selling our products.…

    • 4868 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Canada Goose

    • 1966 Words
    • 8 Pages

    for style and functionality product. Over 150 independent retail stores has been owned with the…

    • 1966 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    | * Extended brand credit & loyalty card to partners & third party(9) * Online retailers provide relief(10) * Design intallegently,build responsibly & work efficiently(13)…

    • 1827 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Nowadays, economic globalization is becoming an irreversible tendency; therefore, different multinational corporations always want to extend their branches to other countries, especially for the food companies, such as, McDonald’s, Starbucks, and Burger King. In recent years, the world has also witnessed that China’s economy has developed to a higher level since China has reformed and opened for more than 30 years. According to Lardy, in the middle of 1990s, China had become one of the largest world’s trading nations (Lardy, 1995, p.1). Now, Chinese customers have more desire and abilities to enjoy western food. Therefore, many multinational food corporations, such as, Starbucks, KFC, and Krispy Kreme, want to enter in Chinese market, and these companies…

    • 3266 Words
    • 14 Pages
    Best Essays
  • Better Essays

    General Motors

    • 1151 Words
    • 5 Pages

    1. Global presence 2. New vision and strategy 3. Strong brand portfolio 4. Strong presence in China 5. Knowledge of home market 6. 4 well performing brands…

    • 1151 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Businesses need to adapt to local culture and tastes in order to appeal to the market that they are selling in. By doing this they will help ensure that their product/service is a success and does not fail as it did not meet the consumers standards and needs. I am going to explore how Disneyland, Starbucks and Lego, along with some other companies, managed success within china either through adapting to their culture or though a different method.…

    • 1809 Words
    • 8 Pages
    Better Essays
  • Best Essays

    This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy, preparation of a distribution channel analysis, justification of opting for a push or pull strategy; an overall look at how the distribution strategy fits the product/service target market.…

    • 1700 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    Under Armour Swot

    • 324 Words
    • 2 Pages

    Opportunities: Strong global brand equity Proven market leader Unmatched brand visibility Innovative and compelling products Authenticity Ability and means to focus • Divestiture of Umbro and Cole Haan…

    • 324 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nutrasweet in China-Sb

    • 2016 Words
    • 9 Pages

    The CPD perceived three main opportunities: leverage the product brand, leverage marketing & manufacturing competencies and capitalize on China’s post-Cultural Revolution.…

    • 2016 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Acer Case

    • 1039 Words
    • 5 Pages

    cer Inc. is a leading marketer of notebook and desktop PCs. The company, which posted sales of $21.3 billion in 2010, also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world,” Acer became Taiwan’s number-one exporter. Stan Shih, the company’s founder, built Acer into one of Taiwan’s most successful companies. Despite Acer’s success, the company had trouble breaking into the American market. In the late 1990s, Shih noted, “In the United States and Europe, we are relatively weak. The local players there are very strong. The problem is that we don’t have good experience in marketing in those regions. It’s a people issue, not a product issue.” Shih discovered that building enterprise brands is easier than building brands in the business-to-consumer market. “Business-to-consumer brands have more value but also face more challenges. People involved in businessto-business are usually rational, but consumers in business-to-consumer are usually emotional in choosing their brands,” he said. In 2000, Shih refocused Acer’s distribution and marketing on the vast, fast-growing China market. He envisioned establishing a solid market base in greater China (mainland China, Taiwan, and Hong Kong) and expanding from there to the rest of the world. “The market in China is very critical for Taiwanese companies to become global companies,” Shih said. “Innovation is not necessarily related to whether you are smart or not. The reality is that if you don’t have a big market it’s not easy to innovate because the return on investment is too low. The potential of China is not just big markets and low-cost labor. Actually, it’s also for highly educated engineers or professionals.” Shih understood the need for Acer to develop a strong brand image in China. “The challenge for this region is really the poor image that is…

    • 1039 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    With the process of globalization, many transnational companies have been searching for their target market in other countries all over the world. Through the introduction of successful experiences of china's Haier in the US market, the article tries to reveal some key elements in marketing strategy. Moreover, the article concentrates on analyzing specific aspects of marketing mix, including product, pricing, communication, and distribution. After reading this article, reader will understand that what kind role every aspect in marketing mix will exert and how marketing mix will influence customers' behaviour and what kind combination of marketing mix will be more effective. All answers of these questions are useful and helpful for the companies who want to successfully enter into other countries' market.…

    • 2087 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    Acer Case Study

    • 428 Words
    • 2 Pages

    products that will succeed in China as well as the rest of the world. And He…

    • 428 Words
    • 2 Pages
    Satisfactory Essays