1. What characteristics of a learning organization do you see in your organization? What can your organization do to transform into a learning organization?
2. How closely does your organization follow Senge Communications - General Communications 1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.
A) True
B) False
2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.
A) True
B) False
3. Over time, mass communication has become less and less segmented.
A) True
B) False
4. Mass media can transmit values by enforcing social norms.
A) True
B) False
5. One key assumption of the functional approach to mass communication is that media use is driven by needs.
A) True
B) False
6. The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.
A) True
B) False
7. The first mass medium bringing music, news, talk, and sports into people's homes was radio.
A) True
B) False
8. The news value known as proximity reflects the fact that we value events that happen to important people.
A) True
B) False
9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news.
A) True
B) False
10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.
A) True
B) False
11. Though they can be interesting, blogs are not an influential force in online news reporting.
A) True
B) False...
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