MGT B399F Assignment 1 T6 Group Rabee
MGT B399F (2014Autumn)
Management Policy and Strategy
TOPIC :
Retailing - Garment
Class : T4
Group Member:
Name:
OU Student No.
SHAPE Student No.
Cheung Lai Ling
11189307
137002982
Cheng Tsz Ying
11402400
147006235
Chu Wing Chung
11404085
147003386
Chow TszYui
11404036
147006120
Chan KwunWah
11442194
147010654
Table of Contents
Page
Background
P.3
Part I. Customer Needs
P.4- 5
1.Products provided by garment industry
2.Services provided by garment industry
3. The needs of the customers
3.1 Physiological needs
3.2 Psychological and personal needs
3.3 Cultural needs
Part II. Porter’s Five Forces and Complementor
P.6 - 8
4. The importance of various needs to different customers
4.1 Loyal Customers
4.2 Discount Customers
4.3 Impulse Customers
4.4 Need-Based Customers
4.5 Wandering Customers
5. Five forces analysis in garment industry
Part III. Value Chain
P.9 -11
6. Value chain analysis of garment industry in general
7. Value chain analysis of garment industry in online shopping platform
8. Major competitors in garment industry
Part IV. Performance
P.12 -14
9. Companies’ performance and its differences
9.1 Personnel (knowledge, skills, image)
9.2 Capital/ resources
9.3 Scale/structure
9.4 Targeted customers /positioning
9.5 Engagement in value added activities
9.6 Promotion/ advertisement
9.7 Volume of sourcing
10. Major profitable drivers in garment industry
10.1 Economic condition
10.2 Political factors
Part V. Future Trend – PEST Analysis
P.15 -16
11. PEST Analysis
11.1 Political
11.2 Economic
11.3 Social-cultural
11.4 Technological
Appendix
P.17
Introduction
Hong Kong’s geographic boundary has never constrained the development of the forward-looking Garment industry1so that Garment industry is the third largest manufacturing employer in Hong Kong.At the same time, garment becomes a significant part of our life.
The main purpose of this report is to analyze the overall performance in Hong Kong
Management Policy and Strategy
TOPIC :
Retailing - Garment
Class : T4
Group Member:
Name:
OU Student No.
SHAPE Student No.
Cheung Lai Ling
11189307
137002982
Cheng Tsz Ying
11402400
147006235
Chu Wing Chung
11404085
147003386
Chow TszYui
11404036
147006120
Chan KwunWah
11442194
147010654
Table of Contents
Page
Background
P.3
Part I. Customer Needs
P.4- 5
1.Products provided by garment industry
2.Services provided by garment industry
3. The needs of the customers
3.1 Physiological needs
3.2 Psychological and personal needs
3.3 Cultural needs
Part II. Porter’s Five Forces and Complementor
P.6 - 8
4. The importance of various needs to different customers
4.1 Loyal Customers
4.2 Discount Customers
4.3 Impulse Customers
4.4 Need-Based Customers
4.5 Wandering Customers
5. Five forces analysis in garment industry
Part III. Value Chain
P.9 -11
6. Value chain analysis of garment industry in general
7. Value chain analysis of garment industry in online shopping platform
8. Major competitors in garment industry
Part IV. Performance
P.12 -14
9. Companies’ performance and its differences
9.1 Personnel (knowledge, skills, image)
9.2 Capital/ resources
9.3 Scale/structure
9.4 Targeted customers /positioning
9.5 Engagement in value added activities
9.6 Promotion/ advertisement
9.7 Volume of sourcing
10. Major profitable drivers in garment industry
10.1 Economic condition
10.2 Political factors
Part V. Future Trend – PEST Analysis
P.15 -16
11. PEST Analysis
11.1 Political
11.2 Economic
11.3 Social-cultural
11.4 Technological
Appendix
P.17
Introduction
Hong Kong’s geographic boundary has never constrained the development of the forward-looking Garment industry1so that Garment industry is the third largest manufacturing employer in Hong Kong.At the same time, garment becomes a significant part of our life.
The main purpose of this report is to analyze the overall performance in Hong Kong
Cited: 23 October 2013]. Available form<http://www.industryhk.org/english/survey/files/MadeInPRD_III_Garment_ENG_2010.pdf> - End -