Micro Environment Analysis

The following is a full environmental analysis of yupiepet.co.za starting with the micro environment, followed by the market environment and ending in the macro environment. The layout for each of the environments was taken from page 17 of the Business Studies grade 10 Learners Book, third edition 2018, Authored by Estie Meyer and Zain Strydom, and published by Consumo Publishers. Micro Environment:
Micro environment factors, are factors close to a business that have a direct impact on its business operations and success.

When we look at yuppipet.co.za media will play one of the biggest rolls due to the fact that it is an online website. The other factors such as suppliers, employees and shareholders could affect the business
As soon as the consumers find someone else that is cheaper, they will go towards them, the aim is that if the cheaper company lets down their consumers, your business needs to be the next best thing. yuppie pets offer only the best quality making it a top choice for many consumers.
Threat of New Entry. Your position can be affected by people's ability to enter your market. So, think about how easily this could be done. How easy is it to get a foothold in your industry or market? How much would it cost, and how tightly is your sector regulated?
• With a business such as yuppie pets, people are often scared to try new companies because they have become familiar with a certain company’s way of working. Yuppie pets doesn’t have to worry too much about the threat of new entry, as long as they provide a service that no consumer would want to leave behind.

Macro Environments:
The major external and uncontrollable factors that influence an organization's decision making and affect its performance and strategies. These factors include the political, environmental, social, technological, legal, economic, physical and ethical factors of a
Ethical Factors:
There aren’t many factors that affect yuppie pets currently according to my research, but factors that could potentially affect a business like this one would be: discrimination in the workplace, unsafe working conditions; with this factor we look more towards the condition of the delivery vehicle; decision making rules, workers morals and values, etc.

Therefore, concluding my full environmental report on yuppiepet.co.za I can say that there is an equal amount of strength and weaknesses in this particular business. They provide a wide variety but could do ore, they have multiple competitive advantages, but there will always be someone better than them. They are a clean, and trustworthy business. I would highly recommend anyone with a pet whom they adore and wish to give the best of the best treatment to, to go and visit http://www.yuppiepet.co.za/ and look at the amazing products they have to offer.

This analysis was typed by: Shannon Crosby