For The Dogs Has A Whole New Meaning Analysis
Memo:
The primary audience is business owners that are involved with the pet industry in some manner. The purpose is to inform business owners of the growing industry that continues to profit off of luxury products. This summary would be featured in a newsletter sent out to big businesses that are involved in the pet industry. I chose this type of language to appeal to the more sophisticated business world. I believe businesses and companies will respond to this in a positive manner and will be quite interested in the possible opportunity to invest in. Summary:
In Andrew Martin’s article, “‘For the Dogs’ Has a Whole New Meaning” the author discusses the multi-billion dollar pet industry that is rapidly growing as a result of pet owners
desire to provide for their pets and various pet luxuries featured at the Global Pet Expo. Martin notes that even when the economy is headed on a downwards slope, the pet economy is resistant and the industry continues to grow. Next, as proof Martin informs that in 2010, 55 billion dollars were spent on pets by Americans. Martin discusses a multitude of high end products that are now being sold to pets such as, antidepressants, rain-slickers and neuticles. Martin explains that there is a growing demand for luxury pet products, which is causing big businesses and celebrities to get involved. In addition, Martin mentions that many American’s are spending extra money to buy the more expensive products such as dog food, for health benefits. Martin notes that shares of the store PetSmart have reacher $43.46 per share, and another pet store, Petco claims not to have experienced a bad quarter during the recession. Martin includes that 62 percent of homes in the U.S. own a pet, and ownership of cats and dogs has been growing each year. To conclude, Martin discusses the idea that pets are getting treatment similar to that of humans, which is adding to the cost of their living.
The primary audience is business owners that are involved with the pet industry in some manner. The purpose is to inform business owners of the growing industry that continues to profit off of luxury products. This summary would be featured in a newsletter sent out to big businesses that are involved in the pet industry. I chose this type of language to appeal to the more sophisticated business world. I believe businesses and companies will respond to this in a positive manner and will be quite interested in the possible opportunity to invest in. Summary:
In Andrew Martin’s article, “‘For the Dogs’ Has a Whole New Meaning” the author discusses the multi-billion dollar pet industry that is rapidly growing as a result of pet owners
desire to provide for their pets and various pet luxuries featured at the Global Pet Expo. Martin notes that even when the economy is headed on a downwards slope, the pet economy is resistant and the industry continues to grow. Next, as proof Martin informs that in 2010, 55 billion dollars were spent on pets by Americans. Martin discusses a multitude of high end products that are now being sold to pets such as, antidepressants, rain-slickers and neuticles. Martin explains that there is a growing demand for luxury pet products, which is causing big businesses and celebrities to get involved. In addition, Martin mentions that many American’s are spending extra money to buy the more expensive products such as dog food, for health benefits. Martin notes that shares of the store PetSmart have reacher $43.46 per share, and another pet store, Petco claims not to have experienced a bad quarter during the recession. Martin includes that 62 percent of homes in the U.S. own a pet, and ownership of cats and dogs has been growing each year. To conclude, Martin discusses the idea that pets are getting treatment similar to that of humans, which is adding to the cost of their living.