Marketing Plan-Pet Sitting
Running head: MARKETING PLAN 1
Marketing Plan Proposal – Vicki’s Pet Care Services Galore
Vicki VanDreel
Ottawa University
MARKETING PLAN 2
Marketing Plan Proposal-Rationale
The student writer is offering a marketing plan involving a new for profit Pet Care service.
From late 2006 to 2009 I began a private consulting business so there is some inherent experience
with the administrative set up of a private business. While unplanned, I quickly learned how to
market my services to local and out of state government, nonprofit and private businesses. While the
Pet Care service is hypothetical and experiential in nature for the purposes of developing an
academic related strategic marketing plan I will utilize my prior experiences for this business startup.
Why a Pet Care service: I grew up with nearly every kind of animal: horses, rabbits, ducks,
cows, dogs, chickens, geese, cats, goats, donkeys, hamsters, turtles, and even a turkey. While other
family members considered there to be another primary purpose to raising and maintaining these
animals, I considered them to be “pets”. In my adult years I have owned less of a variety of animals
but have always had some pets. Currently, I have six cats. Some of these cats were adopted as a
result of my volunteer rescue work. Many of my friends, family members and colleagues have
always commented about my extensive knowledge base and vast ability to relate to animals. Many
have even said if they were to pass away they would want to come back as one of my pets. My
current federal government job takes me out of town at least three to four times per year. This work
schedule plus my desire to travel out of
Marketing Plan Proposal – Vicki’s Pet Care Services Galore
Vicki VanDreel
Ottawa University
MARKETING PLAN 2
Marketing Plan Proposal-Rationale
The student writer is offering a marketing plan involving a new for profit Pet Care service.
From late 2006 to 2009 I began a private consulting business so there is some inherent experience
with the administrative set up of a private business. While unplanned, I quickly learned how to
market my services to local and out of state government, nonprofit and private businesses. While the
Pet Care service is hypothetical and experiential in nature for the purposes of developing an
academic related strategic marketing plan I will utilize my prior experiences for this business startup.
Why a Pet Care service: I grew up with nearly every kind of animal: horses, rabbits, ducks,
cows, dogs, chickens, geese, cats, goats, donkeys, hamsters, turtles, and even a turkey. While other
family members considered there to be another primary purpose to raising and maintaining these
animals, I considered them to be “pets”. In my adult years I have owned less of a variety of animals
but have always had some pets. Currently, I have six cats. Some of these cats were adopted as a
result of my volunteer rescue work. Many of my friends, family members and colleagues have
always commented about my extensive knowledge base and vast ability to relate to animals. Many
have even said if they were to pass away they would want to come back as one of my pets. My
current federal government job takes me out of town at least three to four times per year. This work
schedule plus my desire to travel out of
References: Arizona, Peoria Profile. (2014) Peoria, AZ Profile. Retrieved on February 9, 2014, from http://www.idcide.com/citydata/az/peoria.htm Care.com. There for You. (2014). Pet Care Providers in Peoria, AZ. Retrieved on January 29, 2014, from http://www.care.com/visitor/captureSearchBar.do?care=pet-care-pet-sitting-dog-walking Eliza, S., et. al. (2013). How to Start a Pet Sitting Business. Retrieved on January 26, 2014, from www.businessplantemplate.growthink.com Folk, J. (2012). Job outlook for careers with animals. Retrieved on January 29, 2014, from http://careerswithanimals.net/job-outlook-for-careers-with-animals/ Kennel Me Not. (2014) Website review. Retrieved on February 2, 2014, from www.kennelmenotaz.com/aboutcontact.html. Home Buddies (2014). Website review. Retrieved on February 2, 2014, from http://www.campbowwow.com/us/az/avondale/pricing/home-buddies/overnight-pet-sitting Love Your Pets. (2014). Phone conversation with Karen Pintz & Website Review. Retrieved on January 31, 2014, from http://www.petandhousesitting.com Marshall, G. W., & Johnston, M. W. (2011). Essentials of marketing management. New York, NY: McGraw-Hill/Irwin. Moderandi, Inc. (2014). How to Calculate Customer Lifetime Value. Retrieved on January 26, 2014, from http://www.marketingmo.com/campaigns-execution/how-to-calculate-customer-value/ Sitters Mission and Website. Retrieved on January 26, 2014, from http://www.petsitters.org/ Net Industries Retrieved on January 29, 2014, from http://www.petsit.com/5-steps-to-start-a-pet-sitting- Business Sandlin, E. (2008). Become a Pet-Sitter or Dog-Walker-If you love pets, this is the startup business idea for you The Humane Society of the United States. (2014, January, 30). Pets by the Numbers. Retrieved on February 9, 2014, from Animal Care and Service Workers. Retrieved on January 31, 2014, from http://www.bls.gov/ooh/personal-care-and-service/animal-care-and-service-workers.htm West Side Pet Sitting Services. (2014). Website review. Retrieved on February 1, 2014, from www.westvalleypetsitting.com