Microsoft
CONTENTS
1. Executive Summary 1
2. Introduction 2
3. The Environment Analysis 3
3.1 SWOT Analysis 3
3.1.1 Strengths 3
3.1.2 Weaknesses 4
3.1.3 Opportunities 5
3.1.4 Threats 5
3.2 PESTLE Analysis 6
3.2.1 Political 6
3.2.2 Economic 6
3.2.3 Social 6
3.2.4 Technological 7
3.2.5 Legal 7
3.2.6 Environmental 7
3.3 Five forces 7
3.3.1 Existing Competitions 7
3.3.2 Threat of New Entrants 8
3.3.3 Threat of Substitutes 8
3.3.4 Power of Buyers 8
3.3.5 Suppliers 8
4. The Value Chain 9
5. Retaliation of Competition 10
6. Recommendation 11
7. Conclusion 11
8. Bibliography... 13
1. Executive Summary
Microsoft is a computer business company. It is famous for software products are the Microsoft Windows line of operating systems, Microsoft Office suite, and Internet Explorer web browser. It is the world 's largest software maker measured by revenues. Also Microsoft has a new development strategy in recent year which approaching to smart-phone industry.
Microsoft built on the partnership with Nokia since 2011, and the significantly increasing success of Nokia’s Lumia smart-phones. Microsoft’s purpose is to use the acceleration growth of its share and profit in mobile devices through the speed innovation, addition synergies and centralized brand and market. At that period for Nokia, this transaction was significantly accretive to earnings, strengthen its financial position, and provide a solid basis for investment in its continuing businesses.
This acquisition will promote competition, Microsoft offer competitive alternatives to Google and Apple which helped by integration of hardware and software. Also, Microsoft gains proven ability which from key personnel to success in devices and services, it remains committed to working with partners in the windows & windows phone ecosystems.
Moreover, the acquisition can benefit consumers, it has pulled down Microsoft’s devices and services costs from development through the market and
1. Executive Summary 1
2. Introduction 2
3. The Environment Analysis 3
3.1 SWOT Analysis 3
3.1.1 Strengths 3
3.1.2 Weaknesses 4
3.1.3 Opportunities 5
3.1.4 Threats 5
3.2 PESTLE Analysis 6
3.2.1 Political 6
3.2.2 Economic 6
3.2.3 Social 6
3.2.4 Technological 7
3.2.5 Legal 7
3.2.6 Environmental 7
3.3 Five forces 7
3.3.1 Existing Competitions 7
3.3.2 Threat of New Entrants 8
3.3.3 Threat of Substitutes 8
3.3.4 Power of Buyers 8
3.3.5 Suppliers 8
4. The Value Chain 9
5. Retaliation of Competition 10
6. Recommendation 11
7. Conclusion 11
8. Bibliography... 13
1. Executive Summary
Microsoft is a computer business company. It is famous for software products are the Microsoft Windows line of operating systems, Microsoft Office suite, and Internet Explorer web browser. It is the world 's largest software maker measured by revenues. Also Microsoft has a new development strategy in recent year which approaching to smart-phone industry.
Microsoft built on the partnership with Nokia since 2011, and the significantly increasing success of Nokia’s Lumia smart-phones. Microsoft’s purpose is to use the acceleration growth of its share and profit in mobile devices through the speed innovation, addition synergies and centralized brand and market. At that period for Nokia, this transaction was significantly accretive to earnings, strengthen its financial position, and provide a solid basis for investment in its continuing businesses.
This acquisition will promote competition, Microsoft offer competitive alternatives to Google and Apple which helped by integration of hardware and software. Also, Microsoft gains proven ability which from key personnel to success in devices and services, it remains committed to working with partners in the windows & windows phone ecosystems.
Moreover, the acquisition can benefit consumers, it has pulled down Microsoft’s devices and services costs from development through the market and
Bibliography: Bamburic, M. (2013). What we know about Windows Phone 8.1 so far? [Online] Available From:http://support.techlogic.net/index.php?/News/List/Index/134. [Accessed: 28th February 2014] Burrows, P.(2010) Guy, A. (2011). Entrepreneurship and the value chain: Importance, risks and suggestions. Advances in Management. 4(6). Pp.63-65. Johnson, G., Scholes, K., and Whittington, R. (2011). Exploring Corporate Strategy. FT Prentice Hall. Harlow. Lomas, N Microsoft Corporation. (2104).Company profile. [Online] Available From: http://finance.yahoo.com/q/co?s=MSFT+Competitors Walters, D., and Rainbird, M. (2007). Strategic operations: A value chain approach. New York: Palgrave Macmillan.