Porter’s Five Forces Analysis for Microsoft
Lillian D. Anderson
Strayer University
Prof. Ghodfrey Ekata
Information Systems for Decision Making - CIS 500
July 24, 2011.
Abstract
Our company is a small investment company that specializes in technology investments. The company has a significant amount of capital invested in Microsoft. We were made aware that a new company by the name of Strayer Holdings has just released an operating system that plans to compete with Microsoft’s operating system. Our team was charged to compile a Porter’s Five Forces analysis for Microsoft to ensure that our company’s Microsoft investment is not at risk. The following report is a Porter’s Five Forces analysis and three generic strategies that were compiled to ensure our company’s investment in Microsoft is secure.
Analyzing Microsoft using Porter’s Five Forces Analysis
The Microsoft Corporation (Public, NASDAQ:MSFT) was founded in 1975 by William H. Gates III. The company’s mission is to enable people and businesses throughout the world to realize their full potential. They have worked to achieve this mission by creating technology that transforms the way people work, play, and communicate. They develop and market software, services, hardware, and solutions that deliver new opportunities, greater convenience, and enhanced value to people’s lives. They do business throughout the world and have offices in more than 100 countries.
Microsoft generates revenue by developing, manufacturing, licensing, and supporting a wide range of software products and services for many different types of computing devices. The software products and services include operating systems for personal computers, servers, and intelligent devices; server applications for distributed computing environments; information worker productivity applications; business solutions applications; high-performance computing applications; software development tools; and
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