GB 6210
Microsoft Office A Monopoly within a Monopoly Microsoft Corporation has three major monopolies within itself: Office, Window’s, and Internet Explorer. Microsoft Office is a monopoly that sits on top of the Windows monopoly and makes money. Office is Microsoft's best monopoly, making profits of 60% per copy sold Microsoft’s main cash cows: Windows and Office are currently desktop applications. Microsoft has dominated the desktop scene for several decades. However, with current Internet startups and Google pushing, Microsoft has lagged with cloud computing and web applications. Microsoft Office is a commercial office suite of inter-related desktop applications, servers and services for the Microsoft Windows and Mac OS X operating systems, introduced by Microsoft in August 1, 1989. Initially a marketing term for a bundled set of applications, the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. (Microsof Office History In Brief, 2009) Microsoft has attempted to monopolize the global market position, PC operating system so, Office even more so. In ". Doc", " Xls", ". Ppt" such as the de facto standard document format, Microsoft has developed a new document format "OfficeOpen XML (OOXML)", doing their best to this format made to international standards, in order to continue to maintain its market dominance. Originally, Microsoft wanted to ISO fast-track, to the OOXML put on international standards of legitimacy. Unexpectedly, September 2, 2007, the International Organization for Standardization in the first ballot was not adopted, Microsoft's dreams shattered, and even the United States abstained in the vote, enough to prove that the purpose of its monopoly unpopular. However, Microsoft's ambitions alive, is pinning its hopes on March 29 this year, is once again to vote. (qoqo, 2011)
The Office file formats have become the universal file formats, crushing IBM’s Lotus and Corel’s Wordperfect.
References: Microsof Office History In Brief. (2009, July 19). Retrieved 10 7, 2011, from http://www.intowindows.com/microsoft-office-history-in-brief/ About OpenOffice.org. (2011, Febuary 7). Retrieved October 7, 2011, from http://about.openoffice.org/index.html Arthur, C. (2011, June 28). Microsoft Office 365 goes into battle with Google Apps. Retrieved October 9, 2011, from http://www.guardian.co.uk/technology/2011/jun/28/microsoft-office-365-google-apps Bloor, R. (2007, Febuary 5). 5 Reasons Why Google Will Challenge Microsoft’s Office Monopoly. Retrieved October 9, 2011, from http://www.havemacwillblog.com/2007/02/5-reasons-why-google-will-challenge-microsoft%E2%80%99s-office-monopoly/ Chan, J. (2008, May 29). Which Microsoft Monopoly Will Fall First. Retrieved October 8, 2011, from http://fishtrain.com/2008/05/29/which-microsoft-monopoly-will-fall-first/ qoqo. (2011, March 30). Microsoft Office monopoly of absolute good bad - Microsoft Office, office software - office supplies. Retrieved October 8, 2011, from http://business.ezinemark.com/microsoft-office-monopoly-of-absolute-good-bad-microsoft-office-office-software-office-supplies-17aacc99926.html