Preview

Mid assignment paper for AIUB

Good Essays
Open Document
Open Document
535 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mid assignment paper for AIUB
and only global virtual race in the world. The event, designed to celebrate running, drew 780,000 participants in 2008 and surpassed that number in 2009. To participate, runners register online, gear up with Nike+ technology, and hit the road on race day, running any 10K route they choose at any time during the day. Once the data is downloaded from the Nike+ receiver, each runner's official time is posted and can be compared to the times of runners from around the world.
Like many companies, Nike is trying to make its company and products more eco-friendly. However, unlike many companies, Nike does not promote its efforts. One brand consultant explained, "Nike has always been about winning. How is sustainability relevant to its brand?" Nike
In 1998, two Stanford University PhD students, Larry Page and Sergey Brin, founded a search engine company and named it Google. The name plays on the number googol-1 followed by 100 zeroes—and refers to the massive quantity of data available online that the company helps users find. Google's corporate mission is "To organize the world's information and make it universally accessible and useful." From the beginning, Google has strived to be one of the "good guys" in the corporate world, supporting a touchy-feely work environment, strong ethics, and a famous founding credo: "Don't be evil."
The company has become the market leader for search engines through its business focus and constant innovation. As Google grew into a primary destination for Web users searching for information online, it attracted a host of online advertisers. These advertisers drove Google's revenue by buying "search ads," little text-based boxes shown alongside search results that advertisers pay for only when users click on them. Google's search ad program, called AdWords, sells space on its search pages to ads linked with specific keywords. Google auctions off the keyword ads, with prime keywords and page locations going to the highest bidder. Google

You May Also Find These Documents Helpful

  • Better Essays

    Google Stock Report

    • 2032 Words
    • 9 Pages

    Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company's profits…

    • 2032 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Doogle Analysis

    • 539 Words
    • 3 Pages

    Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, computing, software and online advertising technologies. It was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. They incorporated Google as a privately held company on September 4, 1998.…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Nike put an intense amount of dedication and seriousness into their marketing which have proven to obtain increased sales figures and profit. This is clearly shown due to the fact that Nike spends billions on advertising and marketing every year.…

    • 424 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Inside the Mind of Google

    • 1046 Words
    • 5 Pages

    Google’s greatest creation is its Internet search engine. In 2008 it is estimated that Google earned more than $4 billion in profits and more than 95% of that profit was tied to its advertising coming from its search engine. Google’s search engine was able to revolutionize the way an Internet search engine gave results to a particular search that was conducted. A basic search engine would stack results based on the amount of times your search term appears on each site. On the other hand, Google stacks its results based on its relevance and importance to that…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    How Google Began

    • 440 Words
    • 2 Pages

    Google uses more and more places to promote its ad; this increases its revenue, through promotion. Google has been acquiring new properties that serve as venues for its ads such as Blogger, Gmail, and YouTube. This marketing strategy attracts many different types of consumers.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The birth of Google was in 1998 by two young doctoral students from Stanford University, Sergey Brin and Larry Page. They dropped out of Stanford to start up their business. In the mid-1990s searching on the internet was not efficient and time consuming. Therefore search engines helped with organizing the internet like yahoo and Alta Vista. They still did not perfect searching on the internet, so Page and Brin analyzed Web links, and they developed a ranking system for searching on the internet, that depended on the relevance to the object of the search. They first made this search engine available to students and faculty on Stanford campus, by word of mouth. It was very successful on campus, and required capital to grow their venture. With the help of one of their professor they found an investor who invested $100,000 dollars. They were able to incorporate the company to Google Inc. Many other invested in their company, and finally two venture capital firms invested $25 million, Kleiner Perkins and Sequoia Capital. With the growth of the company the revenues that were expected were not enough for the growing company. Brin and Page decide on using advertising to increase revenue. They were very strict with the standard of the advertisement meaning size and type of ads. The ads that had an association with the search would pop up. They did not run ads unless they had something to do with your search. This was very smart for Google to design this type of advertisement, because it focused on a market that was interested in that type of advertisement. This was called target advertisement. Instead of focusing on a large number of people like TV, Google focuses on a targeted market those who seeked ads with a particular search for the individual user. During the 2000 hardship in the internet, many companies laid off and bankrupted, but Google stood strong, and continued to grow. They also acquired…

    • 2401 Words
    • 10 Pages
    Better Essays
  • Better Essays

    Environmental Factors

    • 1031 Words
    • 5 Pages

    Demographics and physical infrastructure is very important to Nike. Being that Nike has become such a global phenomenon their demographics are very wide spread, however this organization approaches that big obstacle by simply stating that “If you have a body you are an athlete” (Nike Biz, 2010). This simple statement made by Nike has spread across all demographics which lead to the “football” players in Brazil to the runners in Kenya, all the way down to the somewhat…

    • 1031 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Google and Yahoo adopted the Advertising Model and they are search engines. As Rappa (2006) indicated that there are two types of Advertising Models applied to Google: Query-based paid placement and Content-Targeted Advertising. For example, when I typed in Rockville Pluming, the search results show all paid ads that relate to my search keywords. Once I navigate to a specific webpage, the Content-Targeted Advertising makes sure the advertisements there are based on the webpage contents.…

    • 475 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike Controversy

    • 685 Words
    • 3 Pages

    Nike is quite possibly the most sustainable company in terms of their current goal and methods of achieving them. Nike is clearly extremely focused on putting its bad history behind it and focusing on making its business as sustainable as it can be for…

    • 685 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Google

    • 1589 Words
    • 7 Pages

    Larry Page (Co-founder and CEO of Google Inc.) and Sergey Brim (Co-founder of Google Inc.) met in 1995 at Stanford University in Palo Alto California. Page was a 22 year old University of Michigan graduate considering the school and Sergey was tasked with showing him around. In 1996, Larry and Sergey now both computer science graduate students, begin their collaboration on a search engine originally given the name BackRub. The search engine operated on Stanford University Servers for over a year until it took up more bandwidth than the university’s likings. In 1997 the duo determined that the search engine needed a new name. After some collaboration they established the name Google. Google was a play on the word “googol”, which is a mathematical term represented by the number 1 proceeded by 100 zeros. Google defined Larry and Sergey’s mission to organize what seemed to be an infinite amount of information on the web for public access. In 1998, Sun Microsystems Co-founder Andy Bechtolsheim invested $100,000 into the non-existent enterprise Google Inc. Google filed for incorporation in California on September 4 of this same year. In March of 2001 Erich Schmidt was named chairman of the Board of directors. In the same year, Google goes international and opens their first overseas office, in Tokyo. Google goes public on August 2004 with an Initial Public Offering of 19,605,052 shares of Class A common stock which took place on Wall…

    • 1589 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Nike Code of Ethics

    • 462 Words
    • 2 Pages

    Nike is committed to providing safe and healthy work environments and to being an environmentally responsible corporate citizen. The Nike standard, at a minimum is to comply with all environmental, safety and health laws regulations. Nike is committed to minimizing the impact of our business on the environment with methods that are socially responsible, scientifically based on economically sound.…

    • 462 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Google Inc.

    • 714 Words
    • 3 Pages

    Aside from the company’s web search engine it offers a variety of other online applications meant to enhance how people acquire information and connect online. The following are some: Gmail (email), Google Buzz (Social networking), Google Docs (document collaboration), You Tube (video sharing), Google maps, Google News, and many more. For advertisers Google has Google AdWords which allows advertisers to bid on having their ads appear alongside specific Google word searches. In addition Google AdSense enables advertisers to have their ads displayed alongside relevant content on other private websites. In addition Google developed a smart phone operating system (called Android) to compete in that segment of the web-search market.…

    • 714 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Another of Google’s products that support its differentiation strategy is Google’s internet-search-driven advertising. Google AdWords is for advertisers who want to reach a qualified audience as efficiently as possible. What differentiates this Google product from its competitors is that it is easy to create ad text and manage online advertising accounts with no large upfront payment required. Also, the ads appear across Google’s growing roster of partners. Advertisers can even target customers in specific geographical locations. (http://www.google.com/intl/en/corporate/business.html, 2008)…

    • 944 Words
    • 4 Pages
    Better Essays
  • Good Essays

    They distinguish ads from search results or other content on a page by labeling them as “sponsored links” or “Ads by Google.” Don‘t sell ad placement in the search results, nor do they allow people to pay for a higher…

    • 627 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Google's Strategy in 2011

    • 3677 Words
    • 15 Pages

    In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004.…

    • 3677 Words
    • 15 Pages
    Better Essays

Related Topics