Miele Discussion Questions
Discussion questions:
The family tradition in domestic partnership:
1) What are the key resources that have made Miele a successful company so far? Which of these are marketing assets?
-Dynamic marketing capabilities With the increasing internationalization of the commercial machine business area, Standard products are unable to satisfy the requirements of customers worldwide. Under this condition, Miele focus on the custom design.
-Marketing capabilities The manufacture attested to this in the reporting period by virtue of its new product developments.
(e.g., They included the world’s first dishwasher with a water consumption of just eight liters per cycle and the new Miele heat-pup, tumble dryer.)
-Marketing assets
1) Customer-based assets
-Miele’s product policy is constantly guided by the values of quality, innovation and sustainability
-In the most trusted brands international consumer study, Europe’s consumers picked Miele as the most trusted brand in the domestic appliance sector for the tenth time
2) Supply chain assets
-Miele aims to ensure that environmental protection is also promoted and the workforce treated fairly in the supply chain.
-Miele were aligned with the social standard SA8000, which is based among other things on the ILO core labour standard, as well as the UN Global Compact principles on the protection of human rights and the environment.
-Miele’s well-managed distribution logistics ensure that global transportation place little strain as possible on the environment.
3) Internal support assets Innovation is a vital activity at Miele. The company puts about 12 per cent of its annual sales into research and development, a figure more reminiscent of semiconductor making kitchen appliances. The accent of new ideal was central to the company – which owns 681 worldwide patents – from its inception.
2) Miele are now facing more and more competition in a changing market? Do their resources provide them with a sustainable competitive advantage?
The family tradition in domestic partnership:
1) What are the key resources that have made Miele a successful company so far? Which of these are marketing assets?
-Dynamic marketing capabilities With the increasing internationalization of the commercial machine business area, Standard products are unable to satisfy the requirements of customers worldwide. Under this condition, Miele focus on the custom design.
-Marketing capabilities The manufacture attested to this in the reporting period by virtue of its new product developments.
(e.g., They included the world’s first dishwasher with a water consumption of just eight liters per cycle and the new Miele heat-pup, tumble dryer.)
-Marketing assets
1) Customer-based assets
-Miele’s product policy is constantly guided by the values of quality, innovation and sustainability
-In the most trusted brands international consumer study, Europe’s consumers picked Miele as the most trusted brand in the domestic appliance sector for the tenth time
2) Supply chain assets
-Miele aims to ensure that environmental protection is also promoted and the workforce treated fairly in the supply chain.
-Miele were aligned with the social standard SA8000, which is based among other things on the ILO core labour standard, as well as the UN Global Compact principles on the protection of human rights and the environment.
-Miele’s well-managed distribution logistics ensure that global transportation place little strain as possible on the environment.
3) Internal support assets Innovation is a vital activity at Miele. The company puts about 12 per cent of its annual sales into research and development, a figure more reminiscent of semiconductor making kitchen appliances. The accent of new ideal was central to the company – which owns 681 worldwide patents – from its inception.
2) Miele are now facing more and more competition in a changing market? Do their resources provide them with a sustainable competitive advantage?