Spring 2013
Final Exam
The final is not cumulative
Chapters 2-5, 7, 9. No supplemental readings. Nothing on reactance.
1. “Pure persuasion”: Intentional, measured by its effectiveness. Obvious clear cases of persuasion. Relies on language and symbolic action. Involves two or more people. Noncoercive.
2. What is the relationship of persuasion to coercion: Coercion is the practice of forcing another party to act in an involuntary manner by use of threats or intimidation or some other form of pressure or force. Persuasion is the act of changing a persons attitude or behavior towards something by using spoken or written word to convey information.
3. The Gass & Seiter model of persuasion:
Context determines the nature of the persuasion process. intentionality (distinguishes social influence from persuasion), Effects: might be effective persuasion method, but persuasion may not actually occur. OR might be an ineffective persuasion method but persuasion may occur. problem with effects is it can be viewed as linear (source to receiver) but it is simultaneous exchange.
Free will/Conscious awareness: vital characteristic of persuasion, or else it is coercion. coercion: rewards, incentive, flattery, threats, etc.
Symbolic action: means/channel of persuasion.
Interpersonal v. Intrapersonal: self or other persuasion.
4. asynchronous persuasion:
Communicator… “back and forth” Synchronous communication refers ot the simultaneous sending and receive of messages, such as face-to-face interactions.
Asynchronous communication refers to back-and-forth process that involves delay, such as email or texting.
5. psychological inconsistency: Cognitive Dissonance:Theory that inconsistencies between thoughts, feelings, and behavior create an unpleasant mental state (cognitive dissonance) that motivates mental efforts to resolve them
Cognitive dissonance can be reduced by changing thoughts, feelings, or behavior in order