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CHAPTER I
INTRODUCTION
This chapter presents the background of the study, which contains the general description, and may include the broader description of the topic; the objectives of the study, which states what is to be achieved by the study; the scope and limitations of the study, which states the extent and limits of the study.
Background of the Study The Luisa and Son Bakeshop was established in 1965 when Mrs. Luisa Paredes began baking out of her home kitchen for friends and family. She started as a humble, small-scale, family-friendly neighbourhood bakery. And the business was passed from generation to generation. The eldest son of Mrs. Paredes, Mr. Edgar Paredes continued to manage the business until he had he’s own family. Eventually his daughter, Ms. Mik Mariano inherited the love for baking from her grandmother. When the demand for more baked goods grew, Mik purchased a second oven and supplied their neighbours with her products. The outdoor venues generated for many years but as the demand for their products grew, Mik eventually rented a unit in QNET Building located in Nueno Ave., Imus Cavite. The current owner of the Luisa and Son Bakeshop is Mr. Edgar Paredes, he manages and supervises the entire business hands on with the help of his family, specially her daughter Ms. Mik Mariano who graduated under the Degree of Bachelor of Science in Hotel and Restaurant Management and was assigned as the Operations Manager. The organizational chart of the bakeshop is shown in Figure 1.
Mr. Edgar Paredes
Owner
Ms. Marissa Merallos
Book keeper Secretary
Mrs. Edna Pacheco
Accountant
Ms. Mik Mariano
Operations Manager
Production
Helpers
Figure 1.
(Organizational Chart of Luisa and Son Bakeshop)
The products were famous in the neighbourhood of the family and it is being endorsed by the customers. Their only way of promotion and endorsement is through word of the mouth. And now that they had their first branch, the owner is in need
INTRODUCTION
This chapter presents the background of the study, which contains the general description, and may include the broader description of the topic; the objectives of the study, which states what is to be achieved by the study; the scope and limitations of the study, which states the extent and limits of the study.
Background of the Study The Luisa and Son Bakeshop was established in 1965 when Mrs. Luisa Paredes began baking out of her home kitchen for friends and family. She started as a humble, small-scale, family-friendly neighbourhood bakery. And the business was passed from generation to generation. The eldest son of Mrs. Paredes, Mr. Edgar Paredes continued to manage the business until he had he’s own family. Eventually his daughter, Ms. Mik Mariano inherited the love for baking from her grandmother. When the demand for more baked goods grew, Mik purchased a second oven and supplied their neighbours with her products. The outdoor venues generated for many years but as the demand for their products grew, Mik eventually rented a unit in QNET Building located in Nueno Ave., Imus Cavite. The current owner of the Luisa and Son Bakeshop is Mr. Edgar Paredes, he manages and supervises the entire business hands on with the help of his family, specially her daughter Ms. Mik Mariano who graduated under the Degree of Bachelor of Science in Hotel and Restaurant Management and was assigned as the Operations Manager. The organizational chart of the bakeshop is shown in Figure 1.
Mr. Edgar Paredes
Owner
Ms. Marissa Merallos
Book keeper Secretary
Mrs. Edna Pacheco
Accountant
Ms. Mik Mariano
Operations Manager
Production
Helpers
Figure 1.
(Organizational Chart of Luisa and Son Bakeshop)
The products were famous in the neighbourhood of the family and it is being endorsed by the customers. Their only way of promotion and endorsement is through word of the mouth. And now that they had their first branch, the owner is in need