Dr. Sammy Stomppa
Sammy Vardaro
1. What has led to the success of each of the two businesses.
“Alvarez’s follows many time-honored patterns: a vision, long hours, smart business instincts”. As an immigrant in the United States it is very difficult to blend in with society, never mind establish a business. Marley did this all with vision, without a vision there is no motivation. Alvarez understood that she had to work hard to succeed, so she followed her dream. As her company grew larger Alvarez purchased her shop and rented out several houses, collecting rent from her tenants and turning a profit. This success story illustrates someone coming from rags to riches with a vision, long hours, and smart business instincts. All and all Alvarez worked very hard to establish her business by putting in long hours. As Alvarez mentioned ni barato, ni caro, not cheap, not expensive, Alarez changes $70 dollars for a cut compared to Newbury St salons who range from $100-$200. On the other hand Taza chocolate puts time and effort in their product, even though the price maybe steep the quality is top shelf. Whitmore took a trip to South-Mexico and learned the process of chocolate making. With an increase in machinery the process of chocolate making was more effective increasing the production and decreasing the time. Even though Taza Chocolate began by selling chocolate from the back of a bicycle it expanded to what it is today. Both stories teach many lessons, you always have to start from the bottom.
2. What were the challenges each business faced and how are the challenges being overcome?
The challenges for Alvarez were very difficult, she had to blend into society. Coming to the United States from a foreign country is very difficult. Alvarez opened her business with very little capital and expanded. Not only was it difficult she had competition with other business, even though Alvarez says “there is room for everyone. Taza Choclate had double the competition compared to Alvarez
1. What has led to the success of each of the two businesses.
“Alvarez’s follows many time-honored patterns: a vision, long hours, smart business instincts”. As an immigrant in the United States it is very difficult to blend in with society, never mind establish a business. Marley did this all with vision, without a vision there is no motivation. Alvarez understood that she had to work hard to succeed, so she followed her dream. As her company grew larger Alvarez purchased her shop and rented out several houses, collecting rent from her tenants and turning a profit. This success story illustrates someone coming from rags to riches with a vision, long hours, and smart business instincts. All and all Alvarez worked very hard to establish her business by putting in long hours. As Alvarez mentioned ni barato, ni caro, not cheap, not expensive, Alarez changes $70 dollars for a cut compared to Newbury St salons who range from $100-$200. On the other hand Taza chocolate puts time and effort in their product, even though the price maybe steep the quality is top shelf. Whitmore took a trip to South-Mexico and learned the process of chocolate making. With an increase in machinery the process of chocolate making was more effective increasing the production and decreasing the time. Even though Taza Chocolate began by selling chocolate from the back of a bicycle it expanded to what it is today. Both stories teach many lessons, you always have to start from the bottom.
2. What were the challenges each business faced and how are the challenges being overcome?
The challenges for Alvarez were very difficult, she had to blend into society. Coming to the United States from a foreign country is very difficult. Alvarez opened her business with very little capital and expanded. Not only was it difficult she had competition with other business, even though Alvarez says “there is room for everyone. Taza Choclate had double the competition compared to Alvarez