Customer Satisfaction for the Small Restaurant Business
Banks,K and Bruce, R.
Managerial Applications of Information Technology – IS535 (ON)
DeVry University, Keller Graduate School of Management
September 19, 2012
Table of Contents Page
Abstract …………………………………………………………………………………… 3
Brief Company Background ……………………………………………………………… 3
Discussion of Business Problem …………………………………………………………. 4
High Level Solution ……………………………………………………………………… 5
Benefits of Solving the Problem …………………………………………………………. 5
Business/Technical Approach ………………………………………………………......... 6
Business Process Changes………………………………………………………………… 9
Technology Or Business Practices Used To Augment The Solution ……………….......... 9
Overall Recommendations …………………………………………….............................. 9
High-Level Implementation Plan ………………………………………………………… 10
Summary ………………………………………………………………………………….. 11
References ………………………………………………………………………………… 12
ABSTRACT
Restaurants are built of complex systems for buying, storing, preparing and selling food. Cuban Pete’s is a popular independently owned restaurant located in Montclair, New Jersey. The restaurant offers a dynamic menu of Cuban ethnic items and has received renowned recognition. The restaurant has 285 seats — 195 of them in three sprawling dining rooms and 90 on an outdoor patio decked; takes reservations only for groups of six or more; and boasts that two-hour waits not uncommon; employs 40 PTE’s and 15 FTE’s; serves 500 patrons on average a day; and generates $400K in revenue monthly.
Over the past 16 months, there has been a decrease in revenue and repeat customers. Cuban Pete’s needs to improve operation efficiencies, reduce cost, decrease customer wait and sit times, increase customer satisfaction, and improve marketing. With no current automated systems, this paper will discuss how the strategic, managerial, and operational control of a small