Project Proposal Mis535
Improving ATI Consulting’s Image and recruiting tools through social media
Managerial Applications of Information Systems (MIS535)
Keller Graduate School of Management
July 2013
Improving ATI Consulting’s Image and recruiting tools through social media
Proposal
Topic
This proposal discusses the current status of ATI as a company and what are the marketing techniques utilized to: one: attract more customers and two: recruit future talents.
Currently ATI does business by word of mouth through connections, client relations and recruits job postings via job-hunting websites or newspaper ads. ATI has had some social media interaction in the past but it is not fully taken advantage of.
Problem
The company online presence is almost nonexistent and actually if the recommendation from an ex-employee is poor, not only it gives ATI a great disadvantage over their competitors, it also affects the company’s reputation with possible candidates and eventually with clients.
The recruiting tools utilized generate unneeded costs for the company and it only reaches a limited audience, proposing social media recruiting not only as advertisement but also as a recruiting tool, will reach a wider audience and possible passive job seekers.
Approach
Ascertain that social media will improve the company’s online presence and visibility by sending potential candidates and clients, a positive message that the company is connected with the latest social media trends.
Benefits of this proposal
Using social media recruiting as a tool not only will potentially increment the ROI. It will also create a leading-edge image for the company, it will give potential clients the confidence make business and offer more and better projects that currently their competitors are getting.
High Level Approach
Currently, the way to know the reputation of the company is by reading the reviews on certain websites, asking a person who has worked there before but this is
Managerial Applications of Information Systems (MIS535)
Keller Graduate School of Management
July 2013
Improving ATI Consulting’s Image and recruiting tools through social media
Proposal
Topic
This proposal discusses the current status of ATI as a company and what are the marketing techniques utilized to: one: attract more customers and two: recruit future talents.
Currently ATI does business by word of mouth through connections, client relations and recruits job postings via job-hunting websites or newspaper ads. ATI has had some social media interaction in the past but it is not fully taken advantage of.
Problem
The company online presence is almost nonexistent and actually if the recommendation from an ex-employee is poor, not only it gives ATI a great disadvantage over their competitors, it also affects the company’s reputation with possible candidates and eventually with clients.
The recruiting tools utilized generate unneeded costs for the company and it only reaches a limited audience, proposing social media recruiting not only as advertisement but also as a recruiting tool, will reach a wider audience and possible passive job seekers.
Approach
Ascertain that social media will improve the company’s online presence and visibility by sending potential candidates and clients, a positive message that the company is connected with the latest social media trends.
Benefits of this proposal
Using social media recruiting as a tool not only will potentially increment the ROI. It will also create a leading-edge image for the company, it will give potential clients the confidence make business and offer more and better projects that currently their competitors are getting.
High Level Approach
Currently, the way to know the reputation of the company is by reading the reviews on certain websites, asking a person who has worked there before but this is