Social Media Presence

Social Media Presence
Why LinkedIn?

A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting
(Jobvite 6th Annual Social Recruiting Survey)

We want you to have a LinkedIn presence that you can update and polish as you work toward your graduate degree.
This assignment has two parts:

Create a written work document that helps you gain clarity about your profession, trends and opportunities in the profession. The work document is for your reference only—you do not submit the work document.
Create (or revise) of a LinkedIn page that reflects the analysis you’ve completed in the work document. If you revise a LinkedIn page you need to submit a copy of the original LinkedIn page to compare to the newly revised page. To post a copy of the original LinkedIn page to the assignment folder create a PDF. First right click on the page. Then select “Print”, and then “Save as PDF”.
A quick tip: While you may already have a terrific LinkedIn page, the work you do for this assignment will help you with the last assignment: a discussion of the top three trends in your profession!

Your Work Document should contain

A situation analysis of the environment
Macro-level: What is the market like for this type of career path in general? Is the industry demand increasing, decreasing, or remaining steady? Is it better in some areas than others, etc.?
Competitive environment: Who are the other competitors seeking positions in this profession? Are there potentially other competitors in related industries? Can you identity particular individuals who are your main competition (which will be the case if you are competing internally). How do you compare to these competitors?
Internal environment: What are the needs in the particular companies/organizations that you are targeting?
Establish goals and objectives. Make them specific. What particular