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Introduction
Amazon is the world's largest bookstore sales. According to Peers (2010), Amazon provides 3,100,000 volumes of library catalogs. The volumes were more than 15 times compared to the any bookstore's remainder around the world. Achieved all this does not require massive construction and also does not require a large number of staff members. Guerra, Hayes & Rajão (2009) also find out the total 1600 staff of Amazon Bookstore was sales of 375 thousand U.S. dollars by each one. This is for more than 3 times higher than the world's largest owner of more than 27000 employees Bames & Noble Book Company. E-commerce plays the crucial role for realization of all this. Amazon online bookstore, founded in 1995, is the success representative of global e-commerce. Since 1999, Amazon began to expand their sales of the product category. Now In addition to books and audio-visual film products, Amazon also sold online clothing, gifts, children's toys, household appliances and so on more than 20 categories of commodities (Joshua & Scott, 2003). Amazon sales in 2010 are expected to reach 70 billion dollars. And the books sales volume may occupy the 8-9% of the retail sales of entire US books total volume. This essay will first introduce the e-commerce business model. Following this, it will evaluate the Amazon model in detail by B2C business model. Finally it will discuss the business strategy that used by the Amazon. E-commerce business model
E-commerce business model refers to how computerization enterprise (e-business) using the information science and the Internet technology and the business's way they operated. Briefly sum up four kinds of business model as the B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), C2B (Consumer to Business) (Ratnasingam, 2008). The B2B way is the most applies and receives form which the enterprise takes seriously. The enterprise may use Internet or other networks seek for the best partner to each
Amazon is the world's largest bookstore sales. According to Peers (2010), Amazon provides 3,100,000 volumes of library catalogs. The volumes were more than 15 times compared to the any bookstore's remainder around the world. Achieved all this does not require massive construction and also does not require a large number of staff members. Guerra, Hayes & Rajão (2009) also find out the total 1600 staff of Amazon Bookstore was sales of 375 thousand U.S. dollars by each one. This is for more than 3 times higher than the world's largest owner of more than 27000 employees Bames & Noble Book Company. E-commerce plays the crucial role for realization of all this. Amazon online bookstore, founded in 1995, is the success representative of global e-commerce. Since 1999, Amazon began to expand their sales of the product category. Now In addition to books and audio-visual film products, Amazon also sold online clothing, gifts, children's toys, household appliances and so on more than 20 categories of commodities (Joshua & Scott, 2003). Amazon sales in 2010 are expected to reach 70 billion dollars. And the books sales volume may occupy the 8-9% of the retail sales of entire US books total volume. This essay will first introduce the e-commerce business model. Following this, it will evaluate the Amazon model in detail by B2C business model. Finally it will discuss the business strategy that used by the Amazon. E-commerce business model
E-commerce business model refers to how computerization enterprise (e-business) using the information science and the Internet technology and the business's way they operated. Briefly sum up four kinds of business model as the B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), C2B (Consumer to Business) (Ratnasingam, 2008). The B2B way is the most applies and receives form which the enterprise takes seriously. The enterprise may use Internet or other networks seek for the best partner to each