Companies summarize their goals and objectives in Mission and Vision statements. Both these things serve different purposes for the company but are often confused with each other. A Mission statement talks about what the company is now. It concentrates on present; it defines the customers, critical processes and it informs you about the desired level of performance. A Vision statement outlines what a company wants to be. It concentrates on the future; it is a source of inspiration; it provides clear decision-making criteria.
1-Hewlett-Packard Mission
"To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty."
Hewlett-Packard Vision
"To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs."
2-Google Mission
To organize the world‘s information and make it universally accessible and useful.
Google Vision
To develop a perfect search engine
3-Coca Cola Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world… * To inspire moments of optimism and happiness… * To create value and make a difference
Coca Cola Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual,