Our mission at Erie is to be the sensor company of choice by providing products with excellent design, high awareness, and easy accessibility to meet customer requirements.
At Erie we will adopt a broad differentiator strategy by maintain presence in every segment of the market. Our main focus will be on developing an R&D competency that keeps our designs fresh and exciting.
Low priced products will not be a focus at Erie, and our products will be priced above average. Instead of using price to keep pace with the market, we will be every developing and improving size and performance.
We will develop premium products which will withstand the test of time.
Marketing Intent Erie will be taking a stance which will allow the focus to be spread across all market segments, with the size and performance markets naturally becoming a major success segment due to the broad differentiator strategy being followed.
R&D will be a major focus in helping Erie to achieve its strategy. R&D will need to be watched and constantly improved to ensure Erie’s products maintain their fresh and exciting persona.
The promo and sales budgets for Erie will be maintained at a reasonably moderate to high level for all market segments at each products attempts to compete and maintain a competitive advantage over other similar products in that market segment.
Keeping prices low will not be a major focus of Erie. Each product in each market segment will be priced above average, as the constant R&D development and fresh vibe of each product will be used gain market share and win consumers over.
Production Plans
Plant capacity/liquidation
Finance
Allocate the money well, in order to support the expenses of other sectors, such as R&D, marketing, production and TQM.
Issue the long term debt when it is necessary, to pay the investment in capacity, automation and production.
Be reasonable, when try to borrow short term debt, it has to pay back during