Teknosa

TeknoSA TeknoSA is founded in 2000. Sabancı Holding Company a leading Holding with a consolidated turnover of ~ 15 Billion $. TeknoSA has +3000 employees. Its turnover increased by 29% per cent in 2011, Teknosa, 1.7 billion. in the first half of 2012, is reached and the company turnover in the store by opening stores, 29, 278 last year, increasing 29 percent over the same period to $ 1 billion. Teknosa, in order to meet customers ' need for technology products with two different channel each time. 444 55 99 Teknosa Assist and Teknosa.com internet store. The site's general revenue model is obtained with a direct sales revenues.TeknoSA use 6 sigma rules for their projects. Those are; decreasing the amount of unsold products in stores, decreasing employee turnover rate, increasing the store sales, decreasing customer complaints of air-conditioner, decreasing the damage rate of refrigerators. TeknoSA TeknoSA ensure that convincing employees about the benefits of quality management, training personnel about quality management and programs, satisfying open communication, making periodic site/department visits and audits, feeling top management support every time for successfuly implementations.

SIMPLE SWOT ANALYSIS
Strength;
To be a dynamic sector; innovation and new initiatives to evolve, grow and change as an open, continuous progress.

Weaknesses;
More important to the company's weak to R&D department. Teknosa.com must invest more in R&D operations. Web site design is weak, just as a snapshot of the future user consumption habits are already in high demand and profit sale of emphasis on R&D are just a few of the reasons that reveals the shortcomings.

Opportunities;
Broadcast opportunities, increasing opportunities for all e-commerce sites, allure and efficient e-commerce sites that can cause the sales.

According to physical stores provide high-efficiency, low-cost rate.

Threats;
Bimeks – Elektroworld – Vatan Computer is a market