Culture is one of the most important elements in forming and distinguishing one society with others. It is a crucial part in life that deeply influences people’s behavior. As being examined in chapter 2 “A consumer society” and chapter 13 “Culture and consumer behavior” of the textbook and in the article “The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual”, culture has an indisputably important role in people’s behavior. In this essay, we will have a brief look on the issue of “Home and host country cultures in the Hindu weeding”.
It is definitely true to say that, in our contemporary society, consumption replaces politics as a way of running a society. Consequently, many people use the notion of “consumer society” in order to describe the current type of social organization in the economically developed world. Positioning it to the context of the article, we can see that the community of Hindus living in their home country or abroad is a typical example of this concept of consumer society. As society in general, they possess their own unique culture. Their culture has been demarked from those of others by the cultural boundaries mentioned in the article. There are many distinctions between a fiancée (outsider), a bride (half insider) and a daughter (insider). The process of crossing the border acts as a protection of the culture from the penetration of others. More specifically, it is the opportunity for the groom’s family to maintain and affirm the boundaries of their extended family. In the contemporary society where the concept of “global village” becomes more prevalent, there are more and more global citizens. The mobility from one country to another is a great contribution to this process. Globalization has brought about a migration of many peoples, including a Hindu Diaspora. As in the article, there are 30 million Indian living in at least 150 countries outside