Preview

Mit- Zara

Good Essays
Open Document
Open Document
483 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mit- Zara
“Technology is always evolving, and companies, not just search companies, can't be afraid to take advantage of change”. - Eric Schmidt
This case principally discusses concerning Zara, the major procession of provisions of Inditex and the predicament its Information Technology (IT) section is sensing on improving its Point-of-Sale (POS) workstations. In 1975, Zara was originated by Amancio Ortega. During 1985, Inditex was shaped as an investment business atop Zara, erstwhile retail trading handcuffs and a system of on the inside possessed traders. Castellano who served as an IT Manager, get connected with this firm in the same year and became the CEO of Inditex in 1997.
The conviction at Zara was to be competent enough to retort extremely swift in sake of the constraint by involved clientele like adolescent, style and trend cognisant and catch benefits of the associates’ astuteness and conviction about their decision for the corporation as an alternative of believing on a diminutive site of judgment-architect. A cluster of individuals at La Coruna entitled as ‘commercials’ had immense prudence in choosing what garments might be premeditated and fashioned. This pronouncement was not characteristically reassessed as Zara whispered that next estimating would negotiate equally the firm’s swiftness and its prominence on non-federal judgment-assembling. Zara’s promotional outflows were awfully squat; In contrast it depleted profoundly on its provisions which were chiefly positioned in leading vicinities and the stockpile outlines distorted. Zara purchasers were acquainted that if they reminiscent of anything, they ought to acquire it immediately followed by the reason that it might be possible that those stock would not be there in coming weeks.
(Beast File - Zara, 2011)
Zara possessed three recurring practices; Ordering, Fulfilment and Design & Manufacturing. The ordering included equally refill of active stuffs and the preliminary desires for recently accessible

You May Also Find These Documents Helpful

  • Good Essays

    Zara Case Write-Up

    • 1277 Words
    • 6 Pages

    The business idea of Zara is to link customer demand to manufacturing, and to link manufacturing to distribution. And based on this general idea, Zara has several essential elements for its business model. First, speed and decision making, which means that in the external level, Zara need to respond very quickly to demands of target customers, and always keep in style. While for the inside, Zara treasure intelligence and judgment of common employees who enjoy a great deal of autonomy. Second, its marketing, merchandising and advertising strategy. Zara does not spend on virtually advertising, while it spends heavily on stores, and no selling online because of the nature of its DCs and complication of online selling. Also, Zara has clear positioning that its clothes are always in style and not for durable use. Third, Zara has lots of stores and large scales, which has promising financial achievements as well as potential growth point. In general, Zara has a business model of preferences for speed and decentralized decision making.…

    • 1277 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Zara Good Response Example

    • 1341 Words
    • 5 Pages

    taste in fashion is hard to predict. Zara’s strategic intent to respond quickly and accurately to the fastchanging market demand has become the basis in building their core competency of highly responsive…

    • 1341 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    zara case study

    • 670 Words
    • 3 Pages

    Zara has a highly flexible tool for producing close to its customers and an efficient and quick chain information system. Zara designers are constantly listening to advice and comments from store managers. During their regular contact, the store managers give suggestions, advice and criticisms on products and on the choice that should be taken thanks to the retail experiences with customers. .It allows to Zara to be the first company to offer the new fashion garments, Zara create a sort of rareness. To control his production, Zara produces a lot in Spain with exclusive suppliers, it give to Zara a great reactivity and a good control.…

    • 670 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The first of these principles, ‘Close the communication loop’, outlines the processes by which information is transferred quickly between its valuable customer base and the designers. This open and nimble communication allows Zara to have a better understanding of the pulse of its customers; which in turn, allows the company to stock its stores with clothing the customer wants when they want it.…

    • 677 Words
    • 3 Pages
    Good Essays
  • Good Essays

    According to Zhang (2008) “the main duty of ZARA’s designers is not for product innovation, but for reorganizing fashion elements of the existed…

    • 991 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Zara brand has been said to be ‘synonymous with the cutting edge of fashion at affordable prices.’ (123helpme.com, 2008)…

    • 4530 Words
    • 19 Pages
    Good Essays
  • Good Essays

    From the case it is quite clear that from the early 1990’s, Zara had begun to expand into the international apparel market and by the end of 2001 operated five hundred stores in over thirty countries (Exhibit 10). But now that most of the major markets had been exploited Inditex must consider the geographic location of its future Zara store additions that would ultimately have a great impact on the Inditex groups long-term success.…

    • 947 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Zara Outline

    • 571 Words
    • 3 Pages

    Goal: ZARA’S goal is to respond quickly and accurately to shifting costumer demands. In order to do this ZARA establish 3 processes.…

    • 571 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Andrew McAfee, Vincent Dessain, and Anders Sjomain. “Zara: IT for Fast Fashion” Harvard Business School Publishing, Boston, MA. c. 2007…

    • 1820 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Zara occupies an unusual niche in that it targets and appeals to a mid-market segment in its different operating territories. However, it also appeals to high and low end customer who enjoy the fashionable and easy to wear orientation of…

    • 2558 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Zara's Swot Analysis

    • 2400 Words
    • 10 Pages

    “Teams with vast sales knowledge geared to towards the customer.” Make the stores a pleasant environment. “Meeting point between the customer and the Zara fashion offer.”…

    • 2400 Words
    • 10 Pages
    Satisfactory Essays
  • Powerful Essays

    Zara analysis

    • 2684 Words
    • 11 Pages

    Obviously, it is meaningful to research Zara which is a leader in textile retailer. As one of biggest garment retailer, its behaviour sets an example for other rivals, even brings a new model for this industry in further development. Owing to stimulus from success of Zara, resource allocation or even industrial structure might be recombined. On the other hand, it proposes a new purchase belief or lifestyle, which should be suitable to several time-pressured consumers. Therefore, rationale why wither choose this articles is apparent based on contextual statements.…

    • 2684 Words
    • 11 Pages
    Powerful Essays
  • Best Essays

    Zara - a Successful Brand

    • 3432 Words
    • 14 Pages

    This academic report is connected to the study trip topic “Adaption of Spain to a globalized economy”. It is focused on the international development of Zara Clothing in an international competitive market and is based on current news, statistics and the company his annual report. A few years ago, the retailer introduced a unique business process, which makes them the leader in fast fashion. Although nobody has believed in its incredible business model, Zara demonstrates its global capability and sets every year a great performance.…

    • 3432 Words
    • 14 Pages
    Best Essays
  • Good Essays

    Zara Swot

    • 954 Words
    • 4 Pages

    As the flagship brand of Inditex, Zara possesses a large amount of capital for investment in product design. Moreover, the young but capable designers in Zara have the sensitivity to capture the newest trendy style. They are the typical air traveler busy shuttle back and forth all kinds of fashion shows and trade fairs in Paris, New York, London, and Milan, from which they can get inspiration and recognize the fashion trend accurately. Therefore, Zara could rapidly design and release fashion-sensitive clothing styles similar to renowned brands like Chanel, Prada and Gucci with relatively low price, which are warmly welcomed by those customers who dream for top-class design but cannot afford for luxury brand collections. "Zara enables us to be flexible when we don't have much time to decide what to wear," says 23-year-old Rika Ootsuka, a loyal customer in the website-http://fashion.japan-i.jp/chs/article/news/2010-05-06_3-zara_fashion_gould.html…

    • 954 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Zara

    • 3063 Words
    • 13 Pages

    In 1975, Amancio Ortea Gaona started Inditex Corporation in his first small shop in a remote town in Spain, Arteixo. Only 35 years later, it has emerged the largest apparel company in the world—Zara. Currently, Zara’s headquarters and two distribution centers are located in this small Spanish town. Zara broke a new path between the traditional high fashion and the mass fashion strategies; it provides the concept of fast fashion to common customers. Their mission is “to produce a fashion forward product for the masses”. Zara is described by its customers as having “first-class design, second-class materials, and third-class prices”. By 2010, it has in operation 917 stores in more than 60 countries and plans to enlarge the number to 2,000 until 2011. Its brand value reached to $6.79 billion in 2009. More than 400 designers work for Zara, creating 120,000 new fashion designs annually with 300,000 new stock-keeping units every year. We are going to discuss how Zara achieved its success through supply chain integration and Just-in-Time logistics management.…

    • 3063 Words
    • 13 Pages
    Powerful Essays

Related Topics