Mkt/421 Marketing Plan Phase 1
Marketing Plan Phase I
MKT/421 Marketing
April 3, 2013
F.G. Pringle
Marketing Plan Phase I
What new product or service should Wal-Mart Stores, Inc. consider adding to their already expansive offering? This article will discuss the proposition of adding express clinics to Wal-Mart stores. This article will include an overview of the Wal-Mart’s the organization, a description of the new the service, express clinics, and an explanation of the importance of marketing to Wal-Mart’s success. This article will also include a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the proposed express clinics, and conclude with a marketing research approach to use to develop the marketing strategy and tactics for the new express clinics.
What type of organization is Wal-Mart and what makes it such a successful company? Wal-Mart is a public retail company founded in 1962 by founder Sam Walton. Wal-Mart was incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972 (Wal-Mart Stores, n.d.). It is headquartered in Bentonville, Arkansas and is an international company. Wal-Mart is the largest grocery retailer in the United States. In 2009, Wal-Mart reported 51% of its $258 billion sales in the U.S. from the grocery business (Wal-Mart Stores, n.d.).
What types of services does Wal-Mart currently offer customers? Wal-Mart continues to expand not only its product offering, but also its services. Currently Wal-Mart offers photo services, pharmacy services, financial services, wireless service, tax prep services, and auto express service, which includes tires, brakes, etc. Why would the addition of express clinics to Wal-Mart stores be a good option? Express clinics are designed to treat patients’ injuries and illnesses that require immediate care, but are not serious enough to warrant a trip to the emergency room. The Urgent Care Association of America established criteria for urgent care centers in April 2009 -
MKT/421 Marketing
April 3, 2013
F.G. Pringle
Marketing Plan Phase I
What new product or service should Wal-Mart Stores, Inc. consider adding to their already expansive offering? This article will discuss the proposition of adding express clinics to Wal-Mart stores. This article will include an overview of the Wal-Mart’s the organization, a description of the new the service, express clinics, and an explanation of the importance of marketing to Wal-Mart’s success. This article will also include a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the proposed express clinics, and conclude with a marketing research approach to use to develop the marketing strategy and tactics for the new express clinics.
What type of organization is Wal-Mart and what makes it such a successful company? Wal-Mart is a public retail company founded in 1962 by founder Sam Walton. Wal-Mart was incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972 (Wal-Mart Stores, n.d.). It is headquartered in Bentonville, Arkansas and is an international company. Wal-Mart is the largest grocery retailer in the United States. In 2009, Wal-Mart reported 51% of its $258 billion sales in the U.S. from the grocery business (Wal-Mart Stores, n.d.).
What types of services does Wal-Mart currently offer customers? Wal-Mart continues to expand not only its product offering, but also its services. Currently Wal-Mart offers photo services, pharmacy services, financial services, wireless service, tax prep services, and auto express service, which includes tires, brakes, etc. Why would the addition of express clinics to Wal-Mart stores be a good option? Express clinics are designed to treat patients’ injuries and illnesses that require immediate care, but are not serious enough to warrant a trip to the emergency room. The Urgent Care Association of America established criteria for urgent care centers in April 2009 -
References: Treflis Team. (2012). http://www.rand.org/news/press/2012/08/15.html. Retrieved from http://www.rand.org/news/press/2012/08/15.html Urgent Care Association of America. (2011, September). Retrieved from http://www.ucaoa.org/home_abouturgentcare.php Wal-Mart Stores. (n.d.). Retrieved from http://www.Wal-Martstores.com/sites/annual-report/2012/history.aspx http://www.marketingpower.com/ResourceLibrary/Pages/Best%20Practices/A_Five-Step_Approach_to_Creating_a_Marketing_Strategy.aspx Young, J. (2013). Walmart Clinics, Health Insurance Sales Plans Show Retailer 's Rising Interest In Health Care Business . Retrieved from http://www.huffingtonpost.com/2013/01/17/walmart-clinics-health-insurance_n_2498339.html