Walmart Brings Back Its Greeters Case Study
Wal-Mart Brings Back Its Greeters
Introduction
Wal-Mart is American’s largest discount retailer in the world that began as a small chain of stores in Bentonville, Arkansas. This store chain was founded by Samuel Walton in 1962 and incorporated on October 31, 1969. On March 31, 2016, Wal-Mart has 11,527 stores and clubs in 27 countries, under a total of 72 banners.(Wikipedia, 2016) According to the Fortune Global 500 list in 2014, Wal-Mart is the world's largest company by revenue, as well as the biggest private employer in the world with 2.2 million employees.(Snyder, 2015) Samuel builds this business by adopting several philosophies such as respecting each individual, serve customers well, and striving for excellence.(Paine, 2016) Each …show more content…
Problem Wal-Mart retailer says it will begin directing their employees to all its entrances and exists in this summer. It is announced after completed a successful pilot program that returns its greeters into the entrances. (Bayly, 2016) After getting the positive response from customers, the company announced would hire 9,000 people to the store entrances. The company hopes these greeters can reduce and prevent shoplifters and improve customer service. The "People Greeter" was introduced in 1983, it is an idea that has been realized by Sam Walton and already imitated by other retailers. Sam Walton implemented this idea because he believes that a familiar face at the entrance would give a good impression of a friendly condition to its company. Unfortunately, Wal-Mart relocated around 80 percent of their greeters to the other parts of the store in 2012. Most of the greeters were assigned to do other roles, such as helping customers return the products, directing customers to open registers, cleaning and prepping wagons. By this condition not a few of the greeters who ended up leaving the company. (Norman, 2012) It was ironic given how hard it was for Sam Walton to get the greeters there into the first place. Tom Coughlin, Wal-Mart’s former COO and Vice Chairman of the Board said Walton had to impose that idea for a year and a half before greeters were
Introduction
Wal-Mart is American’s largest discount retailer in the world that began as a small chain of stores in Bentonville, Arkansas. This store chain was founded by Samuel Walton in 1962 and incorporated on October 31, 1969. On March 31, 2016, Wal-Mart has 11,527 stores and clubs in 27 countries, under a total of 72 banners.(Wikipedia, 2016) According to the Fortune Global 500 list in 2014, Wal-Mart is the world's largest company by revenue, as well as the biggest private employer in the world with 2.2 million employees.(Snyder, 2015) Samuel builds this business by adopting several philosophies such as respecting each individual, serve customers well, and striving for excellence.(Paine, 2016) Each …show more content…
Problem Wal-Mart retailer says it will begin directing their employees to all its entrances and exists in this summer. It is announced after completed a successful pilot program that returns its greeters into the entrances. (Bayly, 2016) After getting the positive response from customers, the company announced would hire 9,000 people to the store entrances. The company hopes these greeters can reduce and prevent shoplifters and improve customer service. The "People Greeter" was introduced in 1983, it is an idea that has been realized by Sam Walton and already imitated by other retailers. Sam Walton implemented this idea because he believes that a familiar face at the entrance would give a good impression of a friendly condition to its company. Unfortunately, Wal-Mart relocated around 80 percent of their greeters to the other parts of the store in 2012. Most of the greeters were assigned to do other roles, such as helping customers return the products, directing customers to open registers, cleaning and prepping wagons. By this condition not a few of the greeters who ended up leaving the company. (Norman, 2012) It was ironic given how hard it was for Sam Walton to get the greeters there into the first place. Tom Coughlin, Wal-Mart’s former COO and Vice Chairman of the Board said Walton had to impose that idea for a year and a half before greeters were