Preview

Mkt/421 Wk3 Discussion Question

Satisfactory Essays
Open Document
Open Document
344 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mkt/421 Wk3 Discussion Question
• Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

The product or the item for consumption that I have selected is the Nintendo Wii Game System. This system ruined the industry’s rank, when they put on the loose of this novel perception of effectively taking part in the video games. I would like to say that the Nintendo Wii is at the market development stage or level. Although the product is just a pair of years old presently, the attention level carries on to cultivate as the Nintendo organization is constantly producing original augmentation to move out by the side of the Wii game system. More over, other video game varieties currently are opening to generate the similar video game technology providing the Nintendo Wii opposition that untill that time it did not have it. This opposition has merely pact with the Nintendo generating more attentive games, trimmings, and improvements building up their product yet more enjoyable or pleasurable.

As Nintendo Wii continues through the product life cycle, I assume that it will stabilize as opponents are rapidly about to happen with very analogous products. The rate or charges of the item will turn down a little bit to maintain client’s stratagem. One more distinct thing in relation to the Nintendo Wii that I never observed as a lot with other video game systems is that they advertize their product in front of the families. Commonly, you believe about these video games as being for a fresh market, but Nintendo Wii has taken the observation on the reality that they have a product by which the entire family can get pleasure. They carry on becoming visible with games that are

You May Also Find These Documents Helpful

  • Better Essays

    MKT 650

    • 4716 Words
    • 19 Pages

    1. The Product Life Cycle is a fundamental model of marketing. First what is the product life cycle? How do the marketing mix elements have to respond as the product moves through its lifecycle? What are some of the key strategic choices that must be made at each stage of the lifecycle? Based on this discussion discuss the crucial importance of new products and developing strong brands. Why are new products and strong brands so crucial to marketers? How do most firms identify new products for the marketplace? Using any of the cases from this semester discuss the how the new product development process was followed. Was this product an innovation or a redesign of an existing product?…

    • 4716 Words
    • 19 Pages
    Better Essays
  • Better Essays

    CopelandR MKTG600 MidTerm

    • 966 Words
    • 4 Pages

    Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.…

    • 966 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    The life cycle stage of Nintendo is at growth rate, the video games have a potential demand in international market. The Nintendo has already successful in launching video games like Wii. Hence Nintendo product Wii is in growth stage. The life cycle of its competitors are in introduction stage only, compared to…

    • 297 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Responding To The Wii

    • 1072 Words
    • 4 Pages

    Given the current market scenario, Sony will have to fight on both fronts. The Wii has unlocked a new segment of the market. Sony should adapt its strategy to address this new market. But Sony must not lose sight of the big picture, to win the long term race for the “center of the living room”. Sony should leverage its relation with game developers to introduce simpler games for the casual gamer. It has to keep targeting the hardcore gamer and it must continue to provide additional value as a single device for gaming, streaming movies and television, internet surfing, video conferencing etc.…

    • 1072 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Nintendo Strategy

    • 4445 Words
    • 18 Pages

    Nintendo Co. Ltd. is a longstanding member of the home entertainment software industry that has embarked on a mission to offer the highest quality products and services while treating their customers with attention, consideration and respect. Nintendo’s strategy thus far has been to take advantage of their video game development capabilities; nearly 60% of games sold by Nintendo are self developed. The innovative capabilities derived from various gaming platforms have allowed Nintendo to capitalize off of a series of attachment control devices. The biggest strength that Nintendo has is a strong brand name along with high returns. A well established brand name gives Nintendo an edge over its competitors. Nintendo is the only company that has managed to capitalize on both hardware and software components. The biggest opportunity for Nintendo is to incorporate themselves into the online gaming market due to short product life cycles. Nintendo maintains their competitive advantage through superior game and character development, for which it often owns the legal rights. In a technical comparison of the Wii against its major competitors, it is substantially outperformed in speed processing, memory, storage, networking, video output and multimedia output. If Nintendo wishes to maintain a competitive advantage, the niche market must be penetrated while maintaining the integrity of the Nintendo brand image. Nintendo Black would become a subsidiary company of Nintendo Co. Ltd. that will operate with a mission to specialize in advanced technological specifications to consoles that will compete with Microsoft and Sony. If the proper measures are taken then Nintendo has the opportunity to continue to position itself as an alternative to the gaming experience while increasing the level of competition for its rival companies with its subsidiary company.…

    • 4445 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    30. What are the four (4) stages of a product life cycle and explain which one should be avoided.…

    • 1423 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Nintendo Marketing Plan

    • 8431 Words
    • 34 Pages

    Product improvement will enable consumers to play social network games on Wii consoles, 3D games on Wii consoles.…

    • 8431 Words
    • 34 Pages
    Powerful Essays
  • Powerful Essays

    Nintendo Wii - HBS case

    • 1811 Words
    • 8 Pages

    The video game industry can be seen as part of the broader entertainment industry, which is a sector that involves most part of the population all over the world, especially in the developed countries. The more countries will develop, the broader the entertainment industry’s consumer base will become, with the consequence of greatly widening video game industry’s potential customers. More specifically, video game console industry has been growing during its first two decades of life around a segment of young male users. Afterwards, thanks to the debut of PlayStation in 1995, it enlarged its consumer base up and downwards, their age ranging from 6 to 40-45, but still mostly formed by males. Nintendo Wii changed the rules of the game, by addressing people of both sexes, and of ages ranging from 5 to 65. At the same time, it also renewed the way of video gaming, from a mostly individual activity to a group game, and by changing the channel of interaction between the gamer and the console, from a manual joystick towards a body-motion based system. The impressive success Nintendo Wii has experienced during the first two years after its release has to be seen as a massive broadening of the actual consumer base of the industry, which makes it look very much attractive at least for what concerns the following console release, being the figure at stake huge. Therefore, the market for video game consoles has grown tremendously. Moreover, video game consoles have become a means to address more and more consumers’ needs, even outside the entertainment one. As an example, they are now provided with Internet connectivity, so that users can communicate through them, and thanks to Wii’s new modality of playing, they can also help users to stay or get fit.…

    • 1811 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    In 2010, the video game market’s revenue was US $ 62.7 billion of which game software revenue accounted for US $ 29.8 billion. The video game industry was mainly made up of 4 segments: PC gaming, console gaming, handheld gaming and mobile gaming. The video game industry had seen a transition from traditional gaming to multiplayer gaming, social network gaming, free online games and freemium games where full versions required purchase. The consumers now prefer buying games online and getting them digitally delivered via downloads from the internet rather than stored in physical disc formats. The companies now believed in extending the game console’s life cycle by bring in peripherals and add-ons rather than developing an entirely new console.…

    • 617 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The key behind the success of this console seems to be its affordability and Nintendo’s concept of “play, not graphics”. The results of these simple concepts have led to the Wii jumping into the console life cycle well ahead of where it should be, at the point where mass market acceptance becomes high and barriers to entry are low. For instance, in 2008, Wii was the highest selling gaming console in the world with 24.5 million units hardware (console) sales and 148.4 million units software sales. The impact of this innovation is hard to describe as it can be described as both fundamentally radical and incremental due to the fact that it is a new core product but also due the major improvements that have been made on top of this (wireless motion censored gaming).…

    • 570 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Video Game Console

    • 1204 Words
    • 5 Pages

    Rivalry amongst competing sellers is the strongest force at play in this industry. In order to gain market share on the “battlefield” companies such as Sega, Nintendo, Sony and Microsoft have competed by “developing products that were technologically superior and more powerful than the offerings of rivals” (case 6).…

    • 1204 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Nintendo Swot

    • 1283 Words
    • 6 Pages

    Nintendo’s strong brand name comes from about twenty-five years experience in the video gaming business. Not only do they have a strong presence in the console market but they are the leader in the handheld console market. They pioneered this market in 1989 with the original Game Boy. Since then, they have upgraded to create Game Boy Advanced and Nintendo DS, which sold 79.5 million units and 40.3 million units, respectively, in fiscal 2007. The Nintendo Wii, which is their most updated console, sold 5.84 million units in the first five months in its launch alone. This system consists of motion sensors attached to the end of the controllers as well as the console, which makes the games more interactive. A high percentage of the people that play video games in today’s day are college students.…

    • 1283 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Nintendo Report

    • 1921 Words
    • 8 Pages

    This report analyses, recommends and concludes details about Nintendo, more notably the Nintendo Wii. The report analyses the strengths, weaknesses, opportunities and threats that Nintendo has. The report touches on the marketing strategies that were used in relation to the Nintendo Wii and also critiques those marketing strategies and gives feedback of how those marketing strategies performed for Nintendo. The report also gives a thorough analysis of the product, price, place and promotion of the Nintendo Wii and how the Nintendo Wii stacks up to competition.…

    • 1921 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Nintendo Case Study

    • 1139 Words
    • 5 Pages

    Three years ago, Nintendo was king of the $78 billion videogame industry. The Wii was a smash hit and Nintendo's DS hand-held was the best-selling portable gaming device. But a series of stumbles—a lukewarm debut for Nintendo's 3DS hand-held game player and a sharp decline in Wii sales—raised questions about whether the company is on the wrong side of a generational divide.…

    • 1139 Words
    • 5 Pages
    Better Essays
  • Good Essays

    nintendo case

    • 3426 Words
    • 14 Pages

    Due to the recession and the fact that another game console has not been released since2006, Nintendo Wii sales have dramatically decreased in the past couple years. In order tokeep a sustainable…

    • 3426 Words
    • 14 Pages
    Good Essays

Related Topics