Mkt 506 Week 4 Assignment 4
Assignment #2: Advertisements to Compare
Dr. Gary White
Sarah Bean
Integrated Marketing Communications MKT 506
February 2nd, 2013
Abstract
Understanding consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way they think and the reason for their purchases. The economy and the market trend is a great way to know the behaviors of these consumers. Consumers are influenced not only by economy but by psychology as well. In the following essay I will encourage the reader to utilize their critical thinking skills as to how understanding the consumers’ behavior will impact advertisements and marketing.
Introduction …show more content…
This advertisement would more than likely be in primarily Spanish speaking neighborhoods, grocery stores, schools, and hospitals that Spanish speaking residents make up the majority. These marketing tactics would be generated towards the importance of milk to residents who may not have full access to understand the English language fully. This table was created to demonstrate in the essay how the advertisements were grouped by …show more content…
The only negative impact that could occur for one of the channels selected would be word of mouth marketing for the Spanish speaking family. There could be some consumers who may feel as though the advertisements should not be directed to only Spanish speaking consumers. An example of this outcry is Earl Stewart a car dealer in Miami, Florida who speaks Spanish in his commercials with English subtitles. The English subtitles provide the translation, stating, “I’m Earl Stewart. I’m sorry I don’t speak Spanish, that is the reason I can’t answer the red phone in your language. But many members of our team in all departments do speak Spanish.” An example of criticism that Mr. Stewart has received
Dr. Gary White
Sarah Bean
Integrated Marketing Communications MKT 506
February 2nd, 2013
Abstract
Understanding consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way they think and the reason for their purchases. The economy and the market trend is a great way to know the behaviors of these consumers. Consumers are influenced not only by economy but by psychology as well. In the following essay I will encourage the reader to utilize their critical thinking skills as to how understanding the consumers’ behavior will impact advertisements and marketing.
Introduction …show more content…
This advertisement would more than likely be in primarily Spanish speaking neighborhoods, grocery stores, schools, and hospitals that Spanish speaking residents make up the majority. These marketing tactics would be generated towards the importance of milk to residents who may not have full access to understand the English language fully. This table was created to demonstrate in the essay how the advertisements were grouped by …show more content…
The only negative impact that could occur for one of the channels selected would be word of mouth marketing for the Spanish speaking family. There could be some consumers who may feel as though the advertisements should not be directed to only Spanish speaking consumers. An example of this outcry is Earl Stewart a car dealer in Miami, Florida who speaks Spanish in his commercials with English subtitles. The English subtitles provide the translation, stating, “I’m Earl Stewart. I’m sorry I don’t speak Spanish, that is the reason I can’t answer the red phone in your language. But many members of our team in all departments do speak Spanish.” An example of criticism that Mr. Stewart has received