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Mma Bisleri Product

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Mma Bisleri Product
MARKETING MANAGEMNT ANALYSIS {draw:frame} {draw:frame} SUBMITED BY: ADITYA SARAOGI SHAILESH KUMAR Table of Contents Introduction 3 Objectives 4 Industry Analysis 6 Climate Key Trends 6-7 SWOT Analysis 7 Market Segmentation 8 Marketing Mix: Product 9-10 INTRODUCTION *EXE*CUTIVE SUMMARY This report contains about marketing plan of the Bisleri product. It is all about the Indian bottled water industry growth and the projected expansion of the sector in India supported on the facts collected from secondary data: official web sites, articles etc. After analysis of the information which we collected from different sources we have suggested a plan for next year which may increase the performance of the product and market share also. OBJECTIVES The main objectives of this research are as follows:. To find out different strategies by which Bisleri can retain and also extend its market presence. To find out the future development in this sector. At present, Bisleri is a market leader in manufacturing bottled water. It currently holds a 60% share in the sector, way ahead of its competitors namely Aquafina and Kinley. While the industry is a growing at 10-12% every year, it has been observed that Bisleri has been growing at 35-40% every year. The current bottled water industry is valued at Rs 1200 – Rs 1500 Crore. (Bhushan, 2008) Bisleri does not run all the manufacturing units on its own. Of the 54 plants where it manufactures bottled water, only nine of them are owned by Parle. The rest of the plants are held jointly between franchisers and contractors. Bisleri caters to different markets, which vary from small interior markets to governments and five star hotels. (Bisleri, n.d) The major competitors for Bisleri include Kinley and Aquafina. Packaged water caters to the retail segment, rather than the bulk segment. The various models of delivery include: Direct-to-home delivery model.


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