Team Deliverable: Bottled Water
The Bottled Water Market
Abrianna Dykes, Krystal Miller, Richard Mikulaj, Shantelle Hannon
MKT/571
December 23, 2013
Dr. M. Gullory
The Bottled Water Market
The bottled water industry has grown substantially in the last few years. Drinking water is one of the most sought-after goods, and it is one of the few items that don’t taste much differently from other waters. Each company adheres to what they believe in making a better product for the consumer. This is enhance by the marketing strategy used toward the product that makes it different and unique from other companies. For instance, the development of the lifecycle stages of Evian, Aqua Pacific, Mountain Valley, and Perrier adheres to different stages. These stages of the lifecycle include product sales, establish a product, and growth for the future.
Product Life Cycle
The United States is considered the main distributor globally of bottle water. Bottled water is product that was growing faster than any other beverage during that time. Bottled water is now reaching the mature stage of the product life cycle. Some may even say that bottled water is in its growth stage as well. The maturity stage means the product has already been established, and the goals for the manufacturer are to maintain the market share
Product Sales
To gain a competitive advantage, the businesses should invest wisely in any marketing and advisement. Each company has their own individual definition of what their water can do for someone to help towards their health. The websites of Evian, Aqua Pacific, Mountain Valley, and Perrier are drawing the consumer’s attention to the websites by bringing awareness to important topics and bringing attention to the company’s social media.
Evian brings awareness the environment and sustainability for water resources. Whereas, Aqua Pacific focuses more on the environment in reducing product emissions that impact around the world, and social responsibility to different
Abrianna Dykes, Krystal Miller, Richard Mikulaj, Shantelle Hannon
MKT/571
December 23, 2013
Dr. M. Gullory
The Bottled Water Market
The bottled water industry has grown substantially in the last few years. Drinking water is one of the most sought-after goods, and it is one of the few items that don’t taste much differently from other waters. Each company adheres to what they believe in making a better product for the consumer. This is enhance by the marketing strategy used toward the product that makes it different and unique from other companies. For instance, the development of the lifecycle stages of Evian, Aqua Pacific, Mountain Valley, and Perrier adheres to different stages. These stages of the lifecycle include product sales, establish a product, and growth for the future.
Product Life Cycle
The United States is considered the main distributor globally of bottle water. Bottled water is product that was growing faster than any other beverage during that time. Bottled water is now reaching the mature stage of the product life cycle. Some may even say that bottled water is in its growth stage as well. The maturity stage means the product has already been established, and the goals for the manufacturer are to maintain the market share
Product Sales
To gain a competitive advantage, the businesses should invest wisely in any marketing and advisement. Each company has their own individual definition of what their water can do for someone to help towards their health. The websites of Evian, Aqua Pacific, Mountain Valley, and Perrier are drawing the consumer’s attention to the websites by bringing awareness to important topics and bringing attention to the company’s social media.
Evian brings awareness the environment and sustainability for water resources. Whereas, Aqua Pacific focuses more on the environment in reducing product emissions that impact around the world, and social responsibility to different