Mms Study Notes
Through the years...
Colgate has worked tirelessly towards continuously developing and executing unswerving and long-term initiatives that have spread the importance of good oral health and hygiene to people across boundaries.
As a responsible oral care market leader, Colgate remains committed to bringing oral care awareness to the masses through various valuable programs. The recent interactive campaign of ‘Ask the Dentist’ is one such mammoth initiative which makes it easy for the common man to speak to an oral care expert. Research shows that only 3% of people in India visit a dentist regularly. Colgate’s ‘Ask the Dentist’ campaign, creates an avenue to bring the dentist to the masses by providing consumers ‘live’ accessibility to the expert faculty via a special toll-free line. Inaugurated in March 2011, the toll-free line on an average receives 5000 calls per day, thereby demonstrating the immense service the initiative delivers.
To further enhance consumer engagement levels, Colgate has also leveraged innovative ways to spread the message of good oral care such as creating Guinness World Records
TM
around oral hygiene practices. Colgate is the only oral care company in the world to own a hat-trick of such Guinness World Records
TM
.
Our annual oral care awareness program, Oral Health Month, continues to grow from strength to strength and has, since inception, reached out to millions of people in a lot of countries worldwide. In India, this program has evolved extensively and is now covering over 1000 cities in 2010 from just six cities in
2005. In the year 2010, Colgate partnered with close to 24,000 dentists to offer free dental check-ups and reached out to almost
3.4 million consumers across India to spread the importance of good oral hygiene.
Furthermore, Colgate Bright Smiles, Bright Futures
TM
program continues to expand its reach by interacting with school children across India, using fun and engaging learning methods to
Colgate has worked tirelessly towards continuously developing and executing unswerving and long-term initiatives that have spread the importance of good oral health and hygiene to people across boundaries.
As a responsible oral care market leader, Colgate remains committed to bringing oral care awareness to the masses through various valuable programs. The recent interactive campaign of ‘Ask the Dentist’ is one such mammoth initiative which makes it easy for the common man to speak to an oral care expert. Research shows that only 3% of people in India visit a dentist regularly. Colgate’s ‘Ask the Dentist’ campaign, creates an avenue to bring the dentist to the masses by providing consumers ‘live’ accessibility to the expert faculty via a special toll-free line. Inaugurated in March 2011, the toll-free line on an average receives 5000 calls per day, thereby demonstrating the immense service the initiative delivers.
To further enhance consumer engagement levels, Colgate has also leveraged innovative ways to spread the message of good oral care such as creating Guinness World Records
TM
around oral hygiene practices. Colgate is the only oral care company in the world to own a hat-trick of such Guinness World Records
TM
.
Our annual oral care awareness program, Oral Health Month, continues to grow from strength to strength and has, since inception, reached out to millions of people in a lot of countries worldwide. In India, this program has evolved extensively and is now covering over 1000 cities in 2010 from just six cities in
2005. In the year 2010, Colgate partnered with close to 24,000 dentists to offer free dental check-ups and reached out to almost
3.4 million consumers across India to spread the importance of good oral hygiene.
Furthermore, Colgate Bright Smiles, Bright Futures
TM
program continues to expand its reach by interacting with school children across India, using fun and engaging learning methods to