Prepared for:
Md. Iftekharul Amin
Assistant professor
Couse: Marketing Management (M 302)
Prepared by:
Noushin Wadud Khan
Roll: RH-58
20th Batch (section A)
IBA, University of Dhaka
15th April 2014
1. Background:
1.1 DHAMRAI UPAZILA
Dhamrai Upazila is located about 40 kilometers north west of the capital city of Dhaka. It is one of the six Upazilas of Dhaka district. The Upazila is surrounded by the Upazilas of Mirzapur and Kaliakair and Nagarpur on the north, Singair on the south, Savar in the east and Saturia on the west. The total area of Dhamrai Upazila is 307.4 km².[1] It has 57,297 units of households. The Upazila consists of one „Pouroshova‟ (Municipality), 16 unions and 398 villages. Due to its proximity to Dhaka and Savar the population of Dhamrai has a wide range of occupational diversity starting from farmers to, garments workers, remittance earners, government service agents, and even some business men.
Fig: Location of Dhamrai Upazila in Dhaka
1.2 THE VILLAGE OF DIMUKHA
The village is Dimukha is under the Chowhat Union which is a part of the Dhamrai Upazila. The
Chowhat Upazila is at the extreme north of Dhamrai. The village is about 67km from Dhaka and has an area of about 500 acres, most of which is used for agricultural purposes. The village has a population of 8537 according to the population census conducted in 2011. The name
“Dimukha” can be broken down to “di-” and “-mukha: which in Bengali means “two heads” or
“two mouths”. Many people say the name dates back to the times when it acted as a resting place for travelers from Tongi on their way to Dhaka. Others say the name suggests that the people of the village love to eat.
Due to the good quality of its soil the village has always been an agricultural community.
Although majority of the residents were previously farmers due to diversification of occupation the number has now dropped to about 30% of the total