Preview

Mobile Network Operator and Mobile Service Provider

Good Essays
Open Document
Open Document
825 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mobile Network Operator and Mobile Service Provider
CORE COMPETENCIES OF CELCOM
Oldest Telecommunication Company
1988 witnessed the dynamic birth of Celcom, a leading mobile telecommunications provider in Malaysia. Since its inception, Celcom has steadily made its presence felt in the Malaysian market. It has, always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry.
Celcom is the first mobile company in Malaysia and in the region to offer Easy GPRS to its customers. Easy GPRS is an automatic and seamless activation of GPRS settings with just one simple SMS. Another first is the SIMcard Rescue, a service that enables customers to back up their contacts in the SIMcard without worrying about losing their valuable contacts during cases of phone/SIMcard damage, handset lost, etc.
Currently, this company serves around 8.8 million customers around the world. Being the oldest and most experienced amongst the three, celcom has many competitive advantages against its major rivals Digi and Maxis. They currently posses the highest trend in the market share, giving the highest coverage, many products features and having the highest customer size in the Malaysian market. They are applying many future strategies to maintain their position as the market leader in the Malaysian market like niche marketing, business package development, intercontinental and international service expansion
Services Provider
Celcom is the country's most experienced and premier mobile telecommunications company and offers the widest coverage in the country covering 98.8% of the populated areas. Celcom has ongoing investments in network coverage, capacity and performance, and intends to maintain its technology leadership and position as the country's best mobile service provider. Celcom's core business is in providing prepaid and postpaid mobile voice services. Its strong growth has been further supplemented by the growing data services segment and mobile broadband business, making it

You May Also Find These Documents Helpful

  • Satisfactory Essays

    In Nigeria, 50 percent of population lived on less than one US dollar per day. Of this, 65 percent lived in rural areas. A direct result of this could be seen on the handset ownership among the rural poor (one percent). The absence of a reliable national electricity grid in these areas raised the issue of higher operating costs for the mobile service provider due to running and maintenance of diesel generators needed to power the mobile base station sites. In addition to which, the threats of thefts and vandalism of expensive equipment at these sites were also challenges facing Celtel, the second largest mobile telecommunication company in Nigeria in 2007. The company was unable to raise awareness about their shift using conventional marketing strategies such as billboards as they were stolen, recycled or reused.…

    • 507 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    For this country to develop, communications must be improved, trading must be improved, business must be improved. To solve these issues, Roshan, the countries chief telephone provider invested in bringing already established western telephone communications (mobiles) into the country.…

    • 523 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    mcommerce

    • 3143 Words
    • 13 Pages

    GSM Association. 2000. Half a billion customers in sight for GSM - the world 's leading…

    • 3143 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Objective (CEMEX’S vision): “Deliver superior customer service and outstanding product quality in every market it serves» Competitive Advantage: IT, people, innovative marketing methods, and effective customer support:  In 1987, creation of an information network system (satellite dishes for vocie and data transmission) In 1995, Cemex launched one of the first wide-ranged corporate websites…

    • 504 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Research About U Mobile

    • 3061 Words
    • 13 Pages

    According to TeleGeography’s GlobalComms database pay TV operator U Telecom Media Holdings (formerly known as MiTV Corporation) won an UMTS operating concession and related 3G frequencies in March 2006. The following August it awarded Ericsson a contract to build, manage and maintain a W-CDMA network; under the agreement the Swedish vendor agreed to provide U Telecom with a complete 3G core and radio network, including microwave transmission, multimedia solutions and related services. In June 2007 U Telecom took a step closer to launch when it announced it had forged a nationwide domestic roaming agreement with Celcom, allowing its customers to use Celcom's infrastructure when out of range of its own network, effectively giving it coverage of 97% of the population.…

    • 3061 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Maxis is leading company which providing telecommunication services in Malaysia and has over 11.4 million service users currently. In 1993, Maxis has obtained license to run a nationwide GSM 900 mobile network, which is a local fixed network and an international gateway. Maxis starts its mobile businesses in august 1995 and commenced its fixed line and international gateway operation in early 1996.Nowadays, Maxis is providing a full set of services on various platforms to satisfy the demand of telecommunications for individuals ,small enterprises and large organizations., such as mobile fixed line, prepaid line and internet broadband services.…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Celcom is one of the largest telecommunications service providers in Malaysia and the region. Its core business remains prepaid and postpaid mobile voice services. Celcom has also achieved significant growth in mobile broadband, m-commerce, enterprise solutions and bulk wholesale services. Celcom continues to have the widest network coverage in the country. Through…

    • 573 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Axiata Group Berhad, an investment holding company, provides telecommunication and network transmission related services. The company offers, mobile telecommunication, passive infrastructure leasing, interconnect leased, pay television transmission, and other data services, and telecommunication network capacity, infrastructure, and services. It also provides financing, infrastructure and e-commerce, cable television and multimedia, information technology, data and backbone, fixed wireless, and transmission infrastructure, television broadcasting generated services and direct-to-home satellite pay television services, and mobile application and content services. In addition, the company offers over-the-top and other on demand content services; strategic and business development, management, administrative, and support services; fiber optic transmission network services; and electronic wallet services. Further, it is involved in the property development and letting of property for commercial purposes; trading electronic consumer products; trading and distribution of communication devices and related products; managing retail stores; and dealing in marketable securities. The company has approximately 240 million mobile subscribers in Asia. It operates primarily under the brands of Celcom in countries like:…

    • 6049 Words
    • 24 Pages
    Good Essays
  • Good Essays

    Celcom

    • 642 Words
    • 3 Pages

    Celcom started its operation as STM Cellular Communications in 1988 with Fleet Group and Telekom Malaysia as shareholders. Subsequently Telekom Malaysia sold its 51% shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet Group's share meanwhile was transferred to the Time Engineering group which was later sold to TRI. In the initial years Celcom experienced a tremendous growth in subcriber base and network coverage under the stewardship of Rosli Man, the President of the company. It was during his tenure that Celcom turned into the leading cellular companies in Malaysia. He left Celcom in 1996.…

    • 642 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Complete Case Study Axiata

    • 5148 Words
    • 60 Pages

    Axiata Group Berhad is one of the largest Asian telecommunications group in Asia with over 240 million customers. Axiata’s vision is to be a regional champion by 2015, by piecing together the best throughout the region in connectivity, technology and talent, uniting them towards a single goal: Advancing Asia. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India and Singapore. In addition, the Malaysian-grown holding company has stakes in non-mobile telecommunications operation in Thailand and Pakistan. The Group’s mobile subsidiaries and associates operate under the brand name “Celcom” in Malaysia, “XL” in Indonesia, “Dialog” in Sri Lanka, “Robi” in Bangladesh, “Smart” in Cambodia, “Idea” in India and “M1” in Singapore. Added to this the Group has established a communications infrastructure solutions and services company called edotco.…

    • 5148 Words
    • 60 Pages
    Powerful Essays
  • Better Essays

    Celcom

    • 2407 Words
    • 10 Pages

    Celcom Axiata Berhad provides mobile communication services for cutomers in Malaysia. It offers voice, mobile broadband and email, roaming, and IDD services, as well as telemetry and fixed wireless desk phone solutions. The company also provides a unified messaging service that allows users to view a fax message via Web; and Aircash services, which provide instant access to money via client’s mobile phone. Celcom Axiata Berhad was formerly known as celcom (Malaysia) Berhad and changed its name in December 2009. The company was founded in 1988 and is headquartered in Kuala Lumpur, Malaysia. Celcom Axiata Berhad operates as a subsidiary of Axiata Group Berhad.…

    • 2407 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Digi Pest Analaysis

    • 582 Words
    • 3 Pages

    Telecommunication industry in Malaysia is oligopoly structure nowadays. Digi have two main competitors, they are Maxis, Celcom. Maxis lead the telecommunication industry. They are largely compete on differentiate their product and services on how to improve their features and implementing innovation. Moreover, company in this…

    • 582 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Marketing of Banglalink

    • 2126 Words
    • 9 Pages

    Orascom Telecom Holding S.A.E. (“Orascom Telecom”) is a leading mobile telecommunications company operating in nine emerging markets in the Middle East, Africa and South Asia. Established in 1998, the company has acquired nine operating licenses in this region. With nearly 520 million people and an average mobile telephony penetration of only 5% falling under these licenses, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in the emerging markets of this region. The organization has managed to build an amazing subscriber base of around 15 million in just a short span of six years by the end of 2004.…

    • 2126 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    - Basic mobile functionality needs - Either PAYG or post pay monthly tariff bundle selected on tariff pricing criteria - Landline replacement tariff solutions Voice & SMS Only Market Segments - Single mobile device that allows access to aditional value communication formats such as e-mail, video calling, social networking etc - Mobile device selected as a lifestyle choice Voice & Data Mobile Voice & Data - Single point delivery of all mobile voice and data needs including value added servcies for mobile productivity enhancement. - Services include: Mobile asset management Email Cost centre billing Virtual PABX Consumers Conference calling Secure VPN - Single point delivery of all fixed / mobile data connectivity and IT services and support. M2M - Converged services include: Web hosting…

    • 1530 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Gsm Technology

    • 11727 Words
    • 47 Pages

    GSM stands for Global System for Mobile Communication and is an open, digital cellular technology used for transmitting mobile voice and data services.…

    • 11727 Words
    • 47 Pages
    Powerful Essays