Marketing of Banglalink
COMPANY INTRODUCTION
Banglalink is new brand name of Shebaworld (019), which has been providing Global Service of Mobile (GSM) in the country since 1998. Orascom Telecom bought 100% share of Sheba Telecom and gave its new name as Banglalink aiming to provide quality service in Bangladesh. February 10, 2005, Banglalink™, the Orascom Telecom holding owned GSM operator, announces its launch with a roar: Tk.1500 (!) for a branded mobile handset as a part of its limited launch package for total Tk.3400. Banglalink aims to understand peoples ' needs best and develop appropriate communication services to improve peoples ' life and make it simple. Their work is aimed towards meeting their vision. All members of the Banglalink family are highly passionate individuals, fully committed to achieving the vision.
Vision: "Banglalink understands people 's needs best and will create and deliver appropriate communication services to improve people 's life and make it easier"
Mission: To ensure their vision is achieved, they have set mission for themselves with a few values, they want to be: Straightforward, reliable, innovation, passionate
Goals: Banglalink’s goal is to bring mobile telecommunication freedom at lower cost. Banglalink wants to make mobile affordable for customer.
Who is Behind Banglalink
Orascom Telecom Holding S.A.E. (“Orascom Telecom”) is a leading mobile telecommunications company operating in nine emerging markets in the Middle East, Africa and South Asia. Established in 1998, the company has acquired nine operating licenses in this region. With nearly 520 million people and an average mobile telephony penetration of only 5% falling under these licenses, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in the emerging markets of this region. The organization has managed to build an amazing subscriber base of around 15 million in just a short span of six years by the end of 2004.
The majority stakeholder
Banglalink is new brand name of Shebaworld (019), which has been providing Global Service of Mobile (GSM) in the country since 1998. Orascom Telecom bought 100% share of Sheba Telecom and gave its new name as Banglalink aiming to provide quality service in Bangladesh. February 10, 2005, Banglalink™, the Orascom Telecom holding owned GSM operator, announces its launch with a roar: Tk.1500 (!) for a branded mobile handset as a part of its limited launch package for total Tk.3400. Banglalink aims to understand peoples ' needs best and develop appropriate communication services to improve peoples ' life and make it simple. Their work is aimed towards meeting their vision. All members of the Banglalink family are highly passionate individuals, fully committed to achieving the vision.
Vision: "Banglalink understands people 's needs best and will create and deliver appropriate communication services to improve people 's life and make it easier"
Mission: To ensure their vision is achieved, they have set mission for themselves with a few values, they want to be: Straightforward, reliable, innovation, passionate
Goals: Banglalink’s goal is to bring mobile telecommunication freedom at lower cost. Banglalink wants to make mobile affordable for customer.
Who is Behind Banglalink
Orascom Telecom Holding S.A.E. (“Orascom Telecom”) is a leading mobile telecommunications company operating in nine emerging markets in the Middle East, Africa and South Asia. Established in 1998, the company has acquired nine operating licenses in this region. With nearly 520 million people and an average mobile telephony penetration of only 5% falling under these licenses, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in the emerging markets of this region. The organization has managed to build an amazing subscriber base of around 15 million in just a short span of six years by the end of 2004.
The majority stakeholder
Bibliography: 1. “Advertising and Promotion” (6th edition) – George E. Belch & Michael A. Belch. 2. “Principles of Marketing” (12th edition) – Philip Kotler & Gary Armstrong 3. www.banglalinkgsm.com 4. www.orascomtelecom.com 5. An employee of Banglalink ----------------------- [pic] [pic]