Monsanto's Expansion Of The Cropping Industry
Over the years, the Monsanto brand has tried their best to cater to their target stakeholder groups. It seems as though the brand would change its
focus to whatever was popular in that era or during a particular year. For example, if the cropping industry is booming, the company caters to that
industry. As of today, the company has invested largely into cotton, corn, canola and soybeans.
?First, the company focused on chemicals. Monsanto realized the potential revenue that they could gain during the era of WW1. They specialized in
plastics, synthetic rubber and agricultural chemicals. Later, they decided to expand their brand, with this expansion came a few name changes to fit
the products they were "pushing". With the brand expansion
focus to whatever was popular in that era or during a particular year. For example, if the cropping industry is booming, the company caters to that
industry. As of today, the company has invested largely into cotton, corn, canola and soybeans.
?First, the company focused on chemicals. Monsanto realized the potential revenue that they could gain during the era of WW1. They specialized in
plastics, synthetic rubber and agricultural chemicals. Later, they decided to expand their brand, with this expansion came a few name changes to fit
the products they were "pushing". With the brand expansion