The tittles are both fairly vague but succeed in attracting attention. The one word title Montmorency does not give away too much but enough to keep the reader interested. Similarly the tulip touch title seems to be a thought provoking title which evokes ideas of evil and emotion. Both titles include the main characters names.
Both books employ taglines which increase the interest of the reader. Montmorency includes the title “thief?, liar?, gentleman?” which engages the reader further and deepens the mysterious mood. Likewise the tulip touch also deepens the dark and evil mood for e.g. the tagline “no one is born evil, no one”.
Review excerpts have been used cleverly I both book covers. Montmorency includes a review from Joan Bakewell, chair of British film institute who recommends the book using adjectives such has “squalor”, “villainy”, “scientific enquiry” and a dramatic expression “a terrific tale” this review means that because the reader trusts the film institute they will be more encouraged to read the book. Similarly there is another review on the back cover of the tulip touch from Philip Pullman from the Guardian and says, “brilliant and mesmerizing” he enthusiastically recommends the book and persuades the reader that it is a amazing and thrilling story. This review will also be trusted highly and people will have a good impression of the book because the guardian is a well-known and famous newspaper so many people will read the review and they will expect it to be valid and trustworthy.
The two blurbs are similar in tone and style, yet both are effective in generating further interest from