According to the Morgan Stanley 's website, it states that "Morgan Stanley is one of the world 's largest diversified financial services companies, with a reputation for excellence in advice and execution on a global scale. Our Firm enjoys leading franchises in three attractive businesses: Global Securities, where Morgan Stanley serves individual and institutional investors and investment banking clients; Global Asset Management, with our highly rated Morgan Stanley and Van Kampen funds; and Global Credit Card Services, with our Discover Card, held by 40% of U.S. households, as well as a growing Morgan Stanley card business in the United Kingdom" (http://www.morganstanley.com/about/ir/index.html?page=inv). Because Morgan Stanley is business partners with one of the top credit card companies, more people are exposed to what Morgan Stanley has to offer to their clients. Dean Witter first office
References: Morgan Stanley homepage. (n.d.). Retrieved November 25, 2004, from http://www.morganstanley.com/ History of Morgan Stanley. (n.d.). Retrieved November 28, 2004, from http://www.morganstanley.com/about/inside/history.html?page=about Investor Relations. (n.d.). Retrieved November 15, 2004, from http://www.morganstanley.com/about/ir/index.html?page=inv Morgan Stanley Investment Management (2004). Exceeding Expectations. [Brochure] Corporate Governance. (n.d.). Retrieved November 9, 2004, from http://www.morganstanley.com/about/inside/governance/msg_ethics.ht