Introduction:
As shown by their 4th position in the league of the best 50 places to work in the U.K*published in May 2010, Microsoft U.K limited is not only the main market leader in the computer software sector by successfully satisfying consumer’s needs with improved programmes or other products, they are also leaders in making their own people enjoy working for them.
Economically speaking, a business has four main resources: Land, capital, entrepreneurship and labour (Marx 1843). It is the effective and efficient management of these four factors of production what enhances a successful business. Labour belongs to that group and clearly therefore, a company should be able to produce the most suitable working environment in order to create a highly-devoted and motivated workforce.
Gordon Frazer once expressed, ‘’ Our success is built on hiring and retaining the best talent in the industry. We work hard to create an environment where people can do their best work.’’ Many other businesses also work to fulfil that statement however; they have not achieved the same positive feedback from the workforce as Microsoft has.
Hence, the main aim of this essay is to investigate, identify and explain the possible reasons of why employees consider Microsoft a good place to work for, with the application of suitable well-known contact and process theories of Motivation.
Application of motivational theories:
Motivation is usually defined as the forces within an individual that affect their will, in terms of persistence and intensity of fulfilling a task (Bratton et al, 2007). During the past few decades theorist have come up with different hypothesis about how employees’ motivation varies depending on factors of different nature. They can be classified in two main types of theories: Content and process theories, where motivation is based on a given set of needs and where the employee’s behaviour follows a path which may lead to motivation,